Digital commerce and CRM & Web Executive

Job Description

Position Summary:

Responsible for developing and driving the Ecom Media, Acquisition & Data management, CRM & Data-driven marketing, brand.com and Holistic Search for KC across Baby & Child Care (Huggies brand).

This position will support Assistant Digital Manager (ADM) to setup, run and optimize the media & data driven marketing model with key thrusts around:

- Ecom Media monitor and optimization.

- Drive 1st Party Acquisition & Monitor data quality

- Build CRM & Brand Community based on consumer database

- Data driven media - Leverage 1P, 2P & 3P Data in paid media to develop the segments with consumer journey, develop use case and implement in marketing campaigns and ecommerce programs

Main Responsibilities:

1. Ecom Media monitoring & optimization

· Follow up ads buying & media performance with media agency - based on approved plan: Collaborate with Media agency to manages a company's online media presence to drive sales and engagement for its e-commerce business.

· Support ADM developing & implementing ecom media plan, monitoring & analyzing e-commerce media data and market trends to optimize the online customer experience and achieve business growth.

· OS/OP Scorecard & performance tracking

· Creative optimization - work with Socom Executive

· Report to DMM & ADM campaign result and any relevance issue/ topic

2. CRM, CDP, Web & SEO execution based on biz strategy

· Support to executing Data & CRM strategies.

· Attend in developing and implementing data & CRM initiatives to drive acquisition, engagement, traffic improvements to achieve specific business and marketing objectives (consumer behaviors, brand equity, share growth)

· Data acquisition: Partner with cross functions to deliver defined acquisition plan & continuously look for ways to grow database with efficiency

· Data management: Work with data scientist / agency partners to develop data management strategy from CRM system to DMP (Data Management platform), Audience Management of Facebook, Google, Zalo and ecommerce locals to develop CRM dashboard and to apply various analytics tactics (e.g. customer segmentation, predictive analytics) to produce Key analytics for monitoring CRM initiatives

· Data activation: Work closely with all businesses to ensure the CRM works effectively for all aspects of the company with proven data utilization ratio & impact, especially focus on using the power of data to deliver specific marketing objectives

3. Budget record & reconcile

Key Stakeholders:

· Reporting to Senior Digital Marketing Manager/ Assistant Digital Manager

· Key working peer relationships: Brand, Ecommerce teams, IT, Procurement, Legal

· Key external stakeholders’ relationship: media/digital agencies, technology vendors, ecommerce partners, external brand partners

Job Requirement

Requirements:

· From 2 years of experience in digital marketing

· CRM / Acquisition / Data driven marketing experience is a must. Ecom Media, Salesforce, Zalo-based management and innovation experience is highly appreciated.

· Excellent communication and strategic thinking skills

· Can-do & Problem-solving mindset – being able to figure out root cause analysis, identify the pain points and suggest suitable corrective actions to solve problems

· Experience working either within or with digital agencies and technology partners (including local/ Asia Pacific technology partners or start-ups) is an advantage

· Data Analytics capability is highly appreciated – knowledge and understanding of tools and analytics processes, especially CRM–related ones.