Digital Marketing Executive (Senior)

The Senior Digital Marketing Executive at QANDA Study plays a key role in building and implementing digital marketing strategies to promote the company's products and services, aiming to increase growth and brand awareness. The job includes:

• Planning and Campaign Implementation:

  • Develop overall and detailed digital marketing plans for each stage, product, or specific campaign.

  • Implement, manage, and optimize multi-channel advertising campaigns on platforms: Facebook, Google Ads (Search, Display, YouTube), Zalo Ads, Coc Coc, TikTok, and other channels suitable for the target audience.

  • Ensure campaigns are executed on schedule, achieve high efficiency, and adhere to the approved budget.

  • Work closely with the Content Marketing team, Designers, and related departments to create advertising campaigns with engaging content, suitable for the target audience and consistent with the brand message.

• Analysis, Reporting, and Optimization:

  • Monitor, measure, and analyze the effectiveness of marketing campaigns using data analysis tools (Google Analytics, Facebook Analytics, etc.).

  • Evaluate campaign performance based on established KPIs (CPA, ROI, ROAS, Conversion Rate, Reach, Engagement, etc.).

  • Prepare periodic reports and propose optimization solutions based on analysis results to improve campaign performance and optimize costs.

  • Control and optimize advertising costs within the allocated budget, ensuring maximum efficiency.

• Supporting Other Marketing Activities:

  • Support the organization of events, seminars, PR activities, and other offline marketing activities (if any).

  • Work with partners, agencies, and marketing service providers (if any).

  • Contribute ideas and propose new marketing strategies based on market trends and customer needs.

• Minimum 3 years of experience working as a Digital Marketing professional, preferably with experience in the online education field.

• In-depth knowledge of Digital Marketing channels and online advertising tools (Facebook Ads, YouTube Ads, Google Ads, Zalo Ads, TikTok Ads, etc.).

• Experience in implementing and optimizing multi-channel advertising campaigns, achieving set KPIs.

• Good data analysis skills, proficient in using analysis tools (Google Analytics, Facebook Analytics, etc.).

• Project management, teamwork, and effective independent working skills.

• Proactive, highly responsible in work, ensuring a thorough understanding of product/program information and completing tasks on time.

• Eager to learn, proactive in seeking new knowledge, willing to receive feedback, and adaptable to a dynamic and ever-changing startup environment.