Digital Marketing Executive

Job Description

Gene Solutions is a leading company in Vietnam specializing in the research, development, and application of the most advanced genetic tests, providing genetic testing services for screening, diagnosis, and treatment orientation.

We believe everyone deserves better healthcare via genetic testing. We unlock the power of genetics to transform the healthcare system for a healthier life, by making genetic testing more accessible and helpful than ever. We provide the most comprehensive and innovative solutions at the most competitive price so that everyone can access easily.

We would like to invite you to join us to strengthen and fulfill together this greater purpose.

RESPONSIBILITIES

• Define action plan and execute all digital marketing activites, including Search (SEO/SEM), CRM tools, social media, website management and display advertising campaigns.

• Manage agencies in order to deliver smooth execution and outcomes

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Manage and update brand own channel: website, facebook, youtube…

• Identify trends and insights, optimize spend and performance based on the insights.

• Collaborate with internal teams to brainstorm for digital approach and optimize user experience.

• Manage OOH roll-out as part of intergrated media touch points

Job Requirement

REQUIREMENTS 

• Bachelor Degree in Marketing/Business or related fields. 

• At least 2 year of experience in Digital Marketing, Marketing, or related fields.  

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends). 

• Working knowledge of ad serving tools. 

• Experience in setting up and optimizing Google AdWords campaigns. 

• Strong analytical skills and data-driven thinking. 

• Up-to-date with the latest trends and best practices in online marketing and measurement. 

• Desire to build positive values for the community.