Digital Marketing Executive

Advertising Execution & Optimization (Performance Marketing) - 50%

• Directly set up, manage, and optimize paid advertising campaigns across: FacebookAds, Google Ads (mainly Search), Zalo Ads.
• Manage advertising budgets and ensure cost efficiency and ROI.
• Monitor, analyze, and optimize key performance metrics, including: CPC, CTR, CPA,Conversion Rate
• Lead volume and lead quality (in coordination with sales/medical teams).
• Continuously test and optimize targeting, creatives, keywords, bidding strategies, andlanding pages.50 %

Tracking, Measurement & Data Analysis - 15%

• Set up and manage tracking systems, including: Google Analytics (GA4), Google TagManager (basic level), Conversion tracking (form submissions, phone calls, Zalo clicks,inbox messages).
• Analyze user behavior on websites and landing pages.
• Evaluate performance by channel, campaign, and healthcare service category.

Reporting & Performance Optimization - 15%

• Prepare daily, weekly, and monthly performance reports.
• Analyze performance fluctuations and identify root causes.
• Propose optimization strategies for budget allocation, campaigns, and channels basedon data insights.

Cross-team Collaboration - 5%

• Work closely with content, design, and medical teams to improve landing pages andadvertising messages.
• Support other digital marketing tasks as assigned by the manager.

• Bachelor’s degree in Marketing, Business, Communications, or related fields.

• 2–4 years of experience in Digital Marketing / Performance Marketing.

• Hands-on experience with Facebook Ads, Google Ads (Search), and Zalo Ads.

• Good understanding of performance metrics: CPC, CTR, CPA, Conversion Rate.

• Experience in setting up and using Google Analytics (GA4); basic knowledge of Google Tag Manager is a plus.

• Ability to track and analyze conversions (forms, calls, Zalo clicks, inbox messages).

• Data-driven mindset with good analytical and reporting skills.

• Ability to work closely with cross-functional teams (content, design, sales, medical teams).

• Careful, proactive, and responsible; able to manage multiple campaigns simultaneously.

• Basic English reading and communication skills.

• Experience in healthcare, clinic, medical services, or regulated industries is an advantage.