Digital Marketing Executive

Website Management:

• Oversee and manage all website operations across departments.

• Collaborate with IT teams to ensure smooth integration, functionality, and performance.

SEO Strategy:

• Develop and implement SEO strategies to improve website visibility and search engine ranking.

• Monitor and report on SEO performance and recommend continuous improvements.

Lead Generation & Digital Onboarding:

• Plan and optimize digital strategies to drive lead growth via all platforms

• Collaborate on enhancing the digital onboarding journey to increase organic lead generation.

Marketing Performance & Analytics: 

• Monitor and report on the performance of all digital marketing channels. 

• Develop and implement optimization plans to improve ROI and campaign efficiency. 

SMS/ZNS Campaign Management 

• Plan, write, schedule, and analyze SMS & ZNS messaging campaigns. 

• Coordinate with relevant vendors and internal teams to ensure timely delivery and compliance with campaign objectives. 

• Track performance metrics and propose optimization strategies for future campaigns. 

Partnership development 

• Identify and develop strategic digital partnerships to enhance brand reach, lead generation, and app engagement. 

• Manage end-to-end partnership execution, from negotiation to performance tracking. 

• Project Management: 

• Plan, coordinate, and manage digital campaigns and initiatives, including timelines and budgets. 

• Troubleshoot technical issues and ensure timely delivery in coordination with relevant departments. 

• Support ad hoc tasks or initiatives as assigned by the Head of Marketing & PR

​ Other Responsibilities:  

• Support ad hoc tasks or initiatives as assigned by the Head of Marketing & PR 

Mối Quan hệ nội bộ/ Internal: Comply with and ensure that all employees adhere to labor regulations and company policies.

Mối quan hệ bên ngoài/ External: Serve customers or support other departments in serving customers according to the company's core value, "Customer First," to enhance customer experience with the company's products and services.