Digital Marketing Manager

• Formulate and execute an advanced website strategy that enhances user experience and drives conversions, analyzing performance and recommending data-driven enhancements.

• Collaborate with design and development teams to deliver captivating and search engine optimized website content.

• Partner with the digital agency to develop and execute a comprehensive paid media strategy across various platforms, targeting relevant audiences and driving measurable results.

• Analyze campaign performance metrics, make data-driven adjustments, and optimize ROI across various paid media platforms.

• Oversee the planning, implementation and performance of paid media campaigns and strategy, and make data-driven adjustments to optimize campaign performance.

• Conduct in-depth market research and competitor analysis to identify new opportunities and optimize campaign performance.

• Oversee the creation of compelling email content, subject lines, and CTAs to drive engagement and conversion rates.

• Build and maintain an email marketing calendar to ensure timely and relevant communication with target audiences.

• Develop and execute a sophisticated email marketing plan, focusing on segmentation, automation workflows, and performance measurement.

• Utilize advanced analytics techniques and attribution modeling to gain a comprehensive understanding of audience behavior and campaign effectiveness.

• Evaluate, implement, and manage marketing technology tools and platforms to enhance digital marketing capabilities.

• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment with overall business goals.

• Utilize advanced analytics techniques, such as cohort analysis, attribution modeling, and customer journey analysis, to gain a deeper understanding of audience behavior and campaign effectiveness.

• Prepare and present reports on digital marketing performance to stakeholders, highlighting key trends, successes, and areas for improvement.

• Gather and analyze data from various sources, including website analytics, paid media platforms, email marketing tools, and other relevant sources, to derive actionable insights.

• Establish a comprehensive reporting framework, including key performance indicators (KPIs), dashboards, and regular reporting schedules.

• Manage spending and budgetary constraints, optimizing investments for maximum impact.

• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work environment.

• Conduct performance evaluations and provide constructive feedback to promote professional growth.

• Set clear objectives and key performance indicators (KPIs) for team members, regularly assessing and recognizing their contributions.

1. Education & Experience
• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.
• 3 to 5+ years of experience in Digital marketing Manager/Leader roles.
• Proven success managing monthly ad budgets with measurable results.
• Experience in multi-channel campaign management (SEA, LATAM, or other regions)
• Proven track record of achieving performance targets in previous roles.
• Preference for candidates with experience in Agency environments or managing multiple projects simultaneously.

2. Technical Skills
• Advanced proficiency in Google Ads and/or Meta Ads Manager, TikTok Ads, and/or other advertising platforms.
• Experience with Google Analytics, GTM, Facebook Pixel, or similar analytics tools. Have understanding of event-based tracking and conversion attribution.
• Understanding of audience segmentation, remarketing, and LTV analysis.
• Familiarity with A/B testing methodologies.
• Understanding of fraud detection and traffic quality assessment
• Basic knowledge of HTML/CSS or UTM parameter structures are preferred.

3. Language & Soft Skills
• Languages: Fluency in English is mandatory for Vietnamese candidates. (Proficiency in English).
• Strong synthesis, reporting, and communication skills with a logical mindset.
• Proactive, meticulous, and highly responsible with a "can-do" attitude.