Digital Marketing & Social Media Associate

We are seeking a creative and data-driven Digital Marketing & Social Media Associate to join our growing Marketing & Sales Operations team in the EdTech industry. This is an exciting opportunity for a digitally-savvy professional with a passion for education, storytelling and community building.

You’ll take ownership of our global social media presence — crafting engaging content, managing campaigns, and driving brand awareness and audience growth across multiple platforms. This role is perfect for someone who can balance creativity with analytics and thrives in a fast-paced, results-oriented environment.

You will play a key role in amplifying our brand voice, supporting both our B2C and B2B channels and helping shape the digital narrative for our proprietary eLearning platform, U Learn.

About the Company:

The Umdenken is a niche and innovative EdTech company dedicated to delivering premium, high-quality educational content for the global technical sales market. We are a rapidly growing startup brand, occupying a distinctive position in international markets and continuing to expand at pace.

Our newly launched proprietary eLearning platform, U Learn, is designed to deliver an exceptional learning experience to a worldwide audience of technology professionals.

Key Responsibilities:

• Execute and contribute to cohesive social media strategy across key platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) aligned with business goals.

• Plan, create, schedule, and publish engaging content tailored to different audience segments (B2C learners, B2B partners and stakeholders).

• Collaborate with design, sales, and education teams to craft campaigns that promote new courses, product updates, events and brand initiatives.

• Monitor social media performance using analytics tools; measure KPIs, provide regular reporting and adjust strategies based on insights.

• Engage with followers, respond to comments/messages and nurture online communities that align with our brand values and tone.

• Stay up-to-date with industry trends, platform updates, and competitor activity to keep our strategy current and competitive.

• Support paid social media campaigns in partnership with marketing leads and external agencies.

• Maintain a strong brand presence across all social channels, ensuring consistency in visuals, tone and messaging.

Skills & Experience:

• 3+ years of proven experience in social media management, ideally within a fast-paced, brand-driven or digital education environment.

• Strong understanding of social media platforms, algorithms, and audience engagement strategies.

• Excellent copywriting and content creation skills tailored for digital consumption.

• Experience with social scheduling and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Meta Business Suite, etc.).

• Familiarity with Figma and Adobe Creative Cloud (especially Canva, Photoshop or Illustrator) is a plus.

• Demonstrated ability to grow audiences and drive engagement through organic and paid strategies.

• Comfortable managing multiple projects and priorities while meeting deadlines.

• Strong visual literacy, attention to detail, and ability to work collaboratively across departments.

Why Work With Us:

• Join a truly international team with a global outlook and a collaborative mindset.

• Engage in meaningful work that supports professionals in the tech space worldwide.

• Enjoy a hybrid working model, combining flexibility to work from home with access to our modern co-working space in Thao Dien.

• Be part of an innovative, fast-scaling company where your contributions directly impact growth and global visibility.