Digital Marketing Specialist

We are seeking a Digital Marketing Specialist (Senior) to lead and execute high-impact marketing campaigns across eCommerce platforms and digital channels. As part of the e-commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng.

Marketplace Advertising

- Responsibility for all advertising activities on marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.

- Plan, implement, and optimize paid ads performance daily and campaign monthly.

- Manage and allocate budget daily efficiently and optimize across views by Campaign/Category/Product strategy.

- Analysis data, key words, market insight, competitor to recommend efficient plan.

- Test and learn new tactics, new format ads to optimize performance.

- Collaborate with internal and external teams to increase efficiency of advertising activities.

- Manage advertising payment processes.

Affiliate Marketing

- Recommend and implement campaigns to drive customer acquisition and revenue growth through the affiliate program.

- Build a plan to recruit and increase loyalty of affiliate partners (KOLs, KOCs, Influencers).

- Tracking performance metrics, analyzing data to identify trends and opportunities for growth.

- Manage affiliate payment processes.

Branding Campaigns

- Build media efficiency plan for campaign across perspectives: objective, target audience, media approach, channel selection, budget optimal.

- Set up, manage and optimize performance to achieve the main goal of the campaign.

- Analysis data and consumer behavior to define the right target audience with multiple product categories and campaigns.

- Advice internal team with best practices, key learning to optimize campaign performance.

- Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.

- Stay updated on digital trends and tools to identify new growth opportunities.

About Concung.com

- Working time: 8:30 - 17:30 Monday - Friday

- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC

- Minimum 3 years of experience in digital marketing, preferably in eCommerce

- Proven experience in leading of big campaign across multiple digital platforms.

- Strong knowledge of digital advertising platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, Affiliate, etc.

- Proven experience in performance marketing and affiliate management.

- Data-driven mindset with experience using digital research and analytics tools.

- Creative, proactive, detail-oriented, handle work pressure, multiple tasking and able to work independently.

Benefit

- Annual bonus: 2 - 3 months under minimum KPI requirement

- Fast promotion opportunities based on personal ability

- Work in a dynamic, open, creative environment

- Regular training, company team building, birthday bonus