Digital Marketing Team Lead

We are looking for a Digital Marketing Team Lead to lead and execute high-impact marketing campaigns across eCommerce platforms and digital channels. As part of the e-commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng

Marketplace Advertising

- Plan, execute, and optimize paid media campaigns on Shopee, Lazada, and TikTok Shop with a focus on performance marketing.

- Allocate and monitor ad budgets to achieve business KPIs.

- Collaborate with internal teams and platform partners to run eCommerce campaigns and CPAS ads.

- Analyze campaign and market data to generate actionable insights and recommendations.

Affiliate Marketing

- Develop and scale the Affiliate channel to drive sales and increase brand reach.

- Recruit, manage, and nurture relationships with affiliate partners (KOLs, KOCs, Influencers).

- Track, analyze, and optimize affiliate performance to meet KPIs.

- Manage affiliate payment processes.

Branding Campaigns

- Lead media planning: set campaign goals, define audiences, propose media strategies and budgets.

- Set up and manage campaigns to drive conversions, engagement, app installs, and brand awareness.

- Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.

- Stay updated on digital trends and tools to identify new growth opportunities.

About Concung.com

- Working time: 8:30 - 17:30 Monday - Friday

-   Minimum 3 years of experience in digital marketing, preferably in eCommerce or app-based businesses.

-   Strong knowledge of digital advertising platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, etc.

-   Proven experience in performance marketing and affiliate management.

-   Data-driven mindset with experience using digital research and analytics tools.

-   Experience leading or mentoring at least 1 team member is a plus.

-   Creative, proactive, detail-oriented, and able to work independently.

Benefit

-   Annual bonus: 2 - 3 months under minimum KPI requirement

-   Fast promotion opportunities based on personal ability

-   Work in a dynamic, open, creative environment

-   Regular training, company team building, birthday bonus