E-COMMERCE GROWTH LEADER

1. E-commerce Strategy & Channel Development

• Develop and execute e-commerce growth strategies across multiple platforms including Shopee, Lazada, TikTok Shop, Facebook, and company website.

• Identify opportunities to increase online sales, traffic, and conversion rates across digital channels.

• Establish and optimize online sales channels in the Philippines market.

2. Campaign Planning & Marketplace Operations

• Plan and execute promotional campaigns, platform sales events, and online marketing activities.

• Coordinate platform content strategies, promotions, and pricing activities to maximize sales performance.

• Manage day-to-day operations of e-commerce platforms and ensure smooth execution of campaigns.

3. Performance Monitoring & Data Analytics

• Monitor key performance metrics including sales, traffic, conversion rates, and campaign ROI.

• Analyze marketplace and customer data to identify growth opportunities and operational improvements.

• Prepare regular performance reports and actionable insights for management

4. Financial & Commercial Management

• Manage online business performance including sales targets, sales projections, and budget planning.

• Track and manage financial performance indicators including P&L, EBITDA, and ROI.

• Conduct rolling sales forecasts to support business planning and inventory management.

5. Cross-functional Collaboration

• Work closely with Marketing, Design, Sales, and Operations teams to ensure effective campaign execution.

• Coordinate with regional teams to align e-commerce strategies with overall business objectives.

• Collaborate with platform partners and agencies to optimize marketplace performance.

• Strong experience developing and executing e-commerce growth strategies across platforms such as Shopee, Lazada, TikTok Shop, Facebook, and brand website.

• Solid commercial and financial management capability with experience in sales forecasting, budgeting, and P&L management.

• Experience in CRM and data analytics with the ability to analyze performance metrics and generate actionable insights.

• Hands-on experience managing both brand-owned e-commerce channels and marketplace platforms. 

• Strong leadership, communication, and cross-functional collaboration skills; fluent English required.