1. Platform Management:
- Create, manage, and optimize Lasy Cosmetics' presence on TikTok, Shopee, and Facebook.
- Develop engaging and consistent content tailored for each platform to attract and retain customers.
2. Marketing Campaigns:
- Plan and execute online branding and advertising campaigns to promote new and existing products.
- Utilize TikTok ads, Shopee ads, and Facebook ads to target relevant audiences and maximize ROI.
3. Content Creation:
- Collaborate with the creative team to produce high-quality, engaging videos, product listings, and promotional posts.
- Stay updated with trends on TikTok and adapt them to showcase Lasy products effectively.
4. Performance Monitoring:
- Track campaign performance using analytics tools.
- Prepare regular reports on KPIs (e.g., engagement rate, click-through rate, and sales conversion).
5. Customer Engagement:
- Respond to customer inquiries and comments on all platforms promptly and professionally.
- Foster relationships with followers to build a loyal customer base.
6. Collaborations and Partnerships:
- Identify and collaborate with influencers and content creators on TikTok and Facebook.
- Plan promotional activities, such as live-streaming events on TikTok and Shopee.
7. Market Research:
- Analyze competitors' strategies on e-commerce platforms.
- Monitor trends in the cosmetics market to align strategies with customer preferences.