E-commerce Marketplace Executive

1. ROLE OBJECTIVE

The E-commerce Marketplace Executive is the custodian of PPP Laser Clinic’s retail presence across all third-party platforms. Your mission is to maximize digital sales while maintaining our premium brand positioning. You will transform our marketplace storefronts into high-converting, medically-trusted environments through precise listing management, strategic promotions, and proactive reputation management.

2. CORE RESPONSIBILITIES

Marketplace Storefront Management

End-to-end management of Shopee, Lazada, TikTok Shop, and Tiki. Ensure 100% SKU accuracy, stock synchronization, and adherence to the "PPP Visual Guidelines" (Clean/Clinical/Luxurious).

Product Page Optimization (PDP)

Execute "Aesthetic SEO." Optimize product titles, high-resolution imagery, and "A+ Content" (rich descriptions) that explain complex clinical benefits (e.g., stem-cell technology) in consumer-friendly language.

Campaign & Promotion Strategy

Plan and execute the E-commerce calendar (Double Day sales, Payday, Flash Sales). Design "Bundle Deals" that align with our clinical treatment packages to increase Average Order Value (AOV).

Reputation & Review Management

Monitor and respond to all customer reviews with the PPP "Professional & Reassuring" tone. Transform user-generated content (UGC) and positive reviews into trust-building assets for the brand.

Operational Excellence

Manage back-end seller tools, troubleshoot platform issues, and coordinate with the logistics team to ensure a "premium unboxing" experience for every customer.

3. CORE KPIs & PERFORMANCE TARGETS Acquisition & Reach Benchmarks

Commercial Benchmarks

• Sales Growth: Achieve a 10–15% MoM increase in Marketplace GMV (Gross Merchandise Value).
• Conversion Rate: Maintain a PDP Conversion Rate of >3% through continuous copy and image optimization.
• Store Health: Maintain a "Premium Seller" status (e.g., Shopee Mall/LazMall metrics) with a >95% chat response rate and

4. PROFESSIONAL SKILLS & QUALIFICATIONS

• Platform Expertise: 2+ years of hands-on experience managing Shopee Seller Centre, Lazada Seller Center, and TikTok Shop Seller Center.
• Analytical Capability: Ability to interpret marketplace analytics to identify "Best Sellers" vs. "Underperformers" and pivot strategy accordingly.
• Copywriting for Retail: Ability to write persuasive, SEO-friendly product descriptions that balance "features" with "clinical benefits."
• Detail-Oriented: A "zero-error" mindset regarding pricing, discount codes, and inventory levels.
• Tools: Proficiency in Microsoft Excel (VLOOKUP/Pivot Tables) for sales reporting and Canva for basic promotional banner adjustments.

5. STRATEGIC IMPACT

The E-commerce Marketplace Executive bridges the gap between our clinical treatments and at-home care. By ensuring our products are easy to find, trust, and purchase online, you create a secondary revenue stream that supports the clinic’s overall growth and reinforces our status as a 360-degree premium skincare authority.