E-commerce Sales Executive (TikTok Shop & Social Commerce)

- Department: Global & E-commerce

- Reports To: E-commerce Leader & Global E-commerce Manager

Role Summary

We are seeking a highly motivated and trend-savvy E-commerce Sales Executive to manage and grow our sales performance on TikTok Shop and other social commerce channels. This role is responsible for product listings, campaign execution, influencer/affiliate coordination, live commerce support, and sales performance optimization.

The ideal candidate understands TikTok culture, has strong e-commerce execution skills, and can drive revenue through creative content strategies and platform-based selling tools.

Key Responsibilities:

• TikTok Shop Management

- Manage daily operations of TikTok Shop, including product listings, pricing, promotions, and inventory coordination.

- Optimize product pages (titles, descriptions, images, videos, SEO keywords).

- Ensure store compliance with TikTok Shop policies and platform standards.

• Sales Growth & Campaign Execution

- Plan and execute TikTok Shop sales campaigns (flash sales, bundles, seasonal promotions).

- Track sales performance and continuously improve conversion rates.

- Coordinate discount strategies, coupons, free shipping promotions, and featured product campaigns.

• Affiliate & Influencer Collaboration

- Recruit and manage TikTok affiliates and creators to promote products.

- Support influencers with product samples, key messaging, and campaign guidelines.

- Monitor affiliate performance and optimize commission strategies.

• Live Commerce Support

- Assist in planning and managing TikTok LIVE selling events.

- Coordinate product scripts, promotions, and live event scheduling.

- Support host preparation, product showcasing, and post-live reporting.

• Content & Product Marketing Coordination

- Collaborate with internal marketing/design teams to produce content optimized for TikTok.

- Recommend content trends and viral product positioning strategies.

- Ensure content supports sales funnel performance (awareness → conversion).

• Data & Performance Reporting

- Monitor KPIs such as GMV, CTR, conversion rate, ROAS, CAC, and return rates.

- Prepare weekly/monthly sales performance reports with actionable insights.

- Conduct competitor benchmarking and market trend analysis.

• Customer Experience & Operations

- Handle customer service on order issues, returns, and customer feedback.

- Ensure fulfillment and logistics alignment for fast delivery performance.

- Identify product issues through reviews and propose improvements.

- Age: Below 35 years old.

Required Qualifications

- Experience in e-commerce sales, marketplace operations, or digital marketing (3+ years preferred).

- Bachelor’s degree in Business Administration, Marketing, E-commerce, Communications, or a related field is preferred.

- Experience running TikTok Shop campaigns, affiliate programs, or live commerce.

- Knowledge of digital ads (TikTok Ads, Meta Ads) is required.

- Strong understanding of TikTok trends, viral content behavior, and social commerce.

- Familiarity with TikTok Shop Seller Center tools and campaign features.

- Strong communication and coordination skills (working with creators, internal teams, logistics).

- Comfortable working with numbers and performance dashboards.

- Fluent in English (written and spoken) is required.

Preferred Qualifications

- Experience running TikTok Shop campaigns, affiliate programs, or live commerce.

- Strong product storytelling skills (especially for lifestyle and consumer goods).

- Experience in cookware, kitchenware, home goods, or premium consumer brands is a bonus.