E-commerce Team Leader

Job Summary:

We are seeking a strategic, data-driven, and experienced Ecommerce Team Leader to lead the full spectrum of our digital commerce operations for premium whisky, cigar, and accessory categories. This role plays a critical part in driving revenue growth, customer engagement, and digital brand presence for the company across all ecommerce channels: owned platforms, marketplaces, social commerce, and online-to-offline (O2O) integrations

Responsibilities:

1. Strategic Leadership & Business Development

- Build and execute ecommerce business plans aligned with company objectives.

- Develop growth opportunities across multiple ecommerce platforms.

- Monitor industry trends to ensure legal compliance and competitive advantage.

- Propose P&L targets for ecommerce and monitor performance.

2. Channel Management & Operations Excellence

- Oversee ecommerce activities: product content, inventory, pricing, order processing, and customer service.

- Ensure compliance for regulated product categories (alcohol, tobacco, cigars).

- Collaborate with Supply Chain and Retail to optimize stock allocation and delivery.

- Establish SOPs for premium ecommerce operations.

3. Digital Marketing & Performance Growth

- Work with marketing team to deploy SEO, SEM, affiliate, email marketing, KOL campaigns.

- Manage sales funnel, lead generation and conversion rate optimization.

- Use data analytics to segment and remarket to target audiences.

4. UX/UI & Customer Experience

- Oversee UX/UI design for website and app.

- Conduct customer behavior research and A/B testing to improve user experience.

5. CRM & Loyalty Program

- Work with CRM team to leverage customer data for cross-selling and upselling.

- Execute customer lifecycle marketing campaigns.

6. Team Management & Talent Development

- Build and lead ecommerce team including content, customer service, technical and external partners.

- Provide training and development for team members.

7. Cross-Functional Collaboration

- Collaborate across Marketing, Sales, Brand, Supply Chain, IT, Finance, and Legal teams.

- Prepare business reports and ecommerce investment proposals.

Requirements and skills:

-          Bachelor's degree in E-commerce, Digital Marketing, Business or related field.

-          Minimum 5+ years ecommerce management experience, preferably in luxury, whisky, cigar industry.

-          P&L operation and multi-channel ecommerce leadership experience.

-          Solid understanding of legal compliance for regulated products.

-          Leadership and cross-functional management skills.

-          Proficient in ecommerce platforms (Shopify, Haravan, etc.), Analytics, Ads, CRM.

-          Strong analytical and data-driven mindset.

-          Excellent communication in both English and Vietnamese.