1. Commercial Management:
- Manage and optimize the performance of marketplace platforms (Shopee, Lazada, TikTok) and the WebStore to achieve sales targets.
- Plan and execute marketing campaigns to drive traffic, boost product visibility, and increase conversions.
2. Digital Marketing:
- Develop and implement digital marketing strategies tailored to each platform to maximize online presence and customer engagement.
- Monitor key performance indicators (KPIs) like traffic, conversion rates, and customer acquisition across all channels.
3. Cross-functional Collaboration:
- Work closely with internal teams such as Finance, Marketing, and Operations to ensure smooth product flow and execution of business plans.
- Collaborate with external partners and marketplace representatives to enhance brand visibility and execute promotional campaigns effectively.
4. Sales & Inventory Planning:
- Build and manage sales forecasts and business plans for each platform, ensuring alignment with overall company goals.
- Regularly monitor sales performance, make data-driven adjustments, and report necessary actions to the line manager.
- Oversee inventory planning and management to prevent stock shortages and optimize sales opportunities.
5. Performance Reporting & Adjustment:
- Analyze market trends, sales performance, and competitor activities to inform strategic decisions and refine business strategies.
- Prepare and present regular performance reports, ensuring data-driven insights are acted upon promptly.
6. Onsite & E-commerce Management:
- Manage all onsite elements, including product deployment, e-commerce functionality, landing pages, tracking, banners, user flows, and other assets essential for effective campaigns.
- Ensure smooth customer experiences across platforms to drive engagement and sales.
7. Additional Responsibilities:
- Assist the Finance team in reconciliation processes to ensure accurate financial records.
- Perform other tasks as assigned by management, contributing to broader e-commerce strategies and business objectives.