Ecommerce Manager

Strategy & Planning:

• Develop and execute e-commerce strategies and tactics to achieve sales targets.
• Create departmental operational strategies aligned with the company's overall business strategy.
• Develop annual/quarterly/monthly business plans, budgets, and work plans.
• Conduct market research, competitor analysis, and recommend appropriate marketing and promotion strategies.
• Create sales plans, sales policies, incentive programs, and identify partnerships to achieve sales targets.
• Develop new sales channels (Social Commerce, TikTok Shop).
• Advise senior management on e-commerce strategies, pricing, sales programs, and sales management solutions.

E-commerce Channel Operations & Management:

• Manage all e-commerce channels, driving and taking responsibility for sales performance.
• Manage the marketplace operations team, develop sales programs, and propose promotional support packages.
• Collaborate with relevant departments (Marketing, IT, etc.) to implement sales support activities, develop website/app, and build CDP for CRM and CX.
• Work with agencies to set up and manage online stores, and address issues related to counterfeit and imitation products.
• Coordinate with Product Management, Sales Operations, Customer Service, Accounting, and Logistics to monitor inventory, delivery services, and customer care programs.
• Approve proposals for collaboration with e-commerce platforms and manage agreements.

Team & Operations Management:

• Delegate tasks, evaluate performance, provide training, and coach team members.
• Manage the customer service team across all e-commerce channels.
• Improve order processing, inventory management, and fulfillment systems.
• Implement and monitor order processing workflows, and resolve issues related to products, orders, and customer complaints.
• Manage store performance monitoring, pricing, product information, and policies.
• Build teams, processes, and scripts for livestream selling activities.
• Develop and implement operational plans, processes, and activities for the department.
• Regularly evaluate and improve departmental operations.

Monitoring, Measurement & Reporting:

• Monitor and measure sales, customer service, and marketing activities across all e-commerce channels.
• Develop standardized reporting processes and key performance indicators (KPIs) for channel health assessment.
• Report to direct manager regularly.
• Research and implement new tools and platforms.
• Develop, monitor, and upgrade the company website's technical platform.

• Bachelor's degree or higher in Marketing, Economics, or Business Administration.
• 5-7 years of experience in e-commerce, preferably with experience in sales management and Product Management.
• Understanding of the cosmetics and/or functional foods market is a plus.
• Knowledge of customer behavior research, market analysis, and online competitor analysis.
• Strong communication, problem-solving, and teamwork skills.
• Ability to build and maintain relationships.
• Ability to maintain confidentiality of company information.