Ecommerce Marketing Manager

Position Overview: We are seeking a creative and performance-driven Ecommerce Marketing Manager to lead online marketing efforts for the leading mom & baby omnichannel retailer in Vietnam. This role is pivotal in enhancing our brand presence, driving traffic, and boosting online sales through well-planned content and digital marketing initiatives.

Key Responsibilities:

Digital Marketing:

• Define and drive total company digital marketing strategy, including performance marketing as well as omnichannel branding efforts
• Manage paid marketing campaigns across digital platforms such as Google Ads, Facebook, Tik Tok other relevant channels
• Analyze campaign performance and adjust strategies to achieve key performance indicators (KPIs), including ROAS, Traffic, and New Users

Content Strategy and Management:

• Develop and manage content strategy for online channels, including product videos, descriptions, app push and blogs
• Create informative, engaging and consistent content that resonates with mom & baby audiences while aligning with the brand’s voice and values
• Monitor content performance metrics and optimize for engagement and conversions

Market Research and Customer Insights:

• Stay updated on customer insights and market trends in the mom & baby segment, as well as ecommerce and digital marketing innovations
• Analyze competitor activities and identify opportunities for differentiation
• Provide regular reports and insights on market and customer behavior

Cross-Functional Collaboration:

• Work closely with marketing and commercial teams to ensure ecommerce marketing efforts align with business goals
• Coordinate with creative and UI/UX teams to develop visuals and multimedia content for campaigns

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5+ years of experience in ecommerce marketing, digital marketing, or a similar role Previous experience in an omnichannel retailer is an advantage
• Proven track record of managing content creation and digital marketing campaigns
• Excellent analytical skills with the ability to interpret data, draw actionable insights and present to stakeholders
• Exceptional leadership, communication and interpersonal skills
• Ability to thrive in a fast-paced, results-driven environment