Ecommerce & Performance Marketing (Amazon)

Job Description

Performance Marketing:

• Implement and optimize the effectiveness of running ads for each campaign.
• Coordinate with related departments/ teams to exceed the business profit target.
• Keyword research and SEO consulting for relevant professional teams to ensure input quality for ads campaign.
• Research and implement other advertising tactics (besides SEM) to help increase the efficiency of ads campaign.
• Prepare weekly / monthly / quarterly reports to analyze and measure advertising performance.
• Conceptualize, setup, launch and optimize new SEM campaigns.
• Perform other tasks or projects as assigned by leader/ manager.

Ecommerce:

• Monitor day by day sales performance: Manage inventory and channels, develop pricing and promotions, analyze market trends, and coordinate with teams to achieve sales operation.
• Conduct market research, respondsible for developing & excuting launching plan.
• Prepare sales report & analysis (result-oriented) by week, month and quarter.

Perform other tasks or projects as assigned by leader/ manager.

Job Requirement

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience in performance marketing, with a strong focus on e-commerce.
• Experience in performance marketing, specifically with PPC channels (Google, Coc Coc, etc.) and knowledge of SEO.
• Strong analytical skills and ability to make informed decisions using data.
• Proficient in data analytics tools such as Excel, Google Sheets, and Google Data Studio.
• Proficient in SEO and SEM tactics and able to create effective performance marketing plans.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Strong communication and interpersonal skills, able to work cross-functionally and collaborate with teams across the organization.
• Good English and comfortable interacting in a multinational team.

Will be plus:

• Experience with Amazon advertising platforms and tools (e.g. Amazon PPC, Amazon DSP)
• Experience with e-commerce/social commerce platforms such as Amazon, or Walmart/Target/Tik Tok, ... and so on.
• Passion for POD products.