Employer Branding & Sourcing (HCM/ Long An/ Đồng Nai)

A. Employer Branding (70–80%)

·       Develop and lead the country-level Employer Branding strategy and execution plan aligned with business growth and hiring demands.

·       Partner with TA team and Business Leaders to co-create and implement EB initiatives across all Business Units.

·       Plan and execute Employer Branding campaigns and activities across channels (social media, job platforms, career fairs, university engagement, internal branding, etc.).

·       Own content creation including articles, social posts, and campaigns to promote Japfa as an employer of choice.

·       Ensure consistent employer branding messaging and identity across all channels and touchpoints.

·       Manage and optimize EB channels (LinkedIn, Facebook, career site, etc.) to maximize reach and engagement.

·       Track, analyze, and improve EB performance metrics (engagement, reach, application conversion, etc.).

B. Sourcing Strategy & Talent Pipeline (10–15%)

·       Analyze existing candidate sources and pipeline quality across BUs.

·       Propose and implement sourcing plans to support hiring needs (especially for critical roles).

·       Explore and expand new sourcing channels (referrals, social sourcing, partnerships, etc.).

·       Build and maintain talent pools for key positions.

C. Reporting & Analysis (10–15%)

·       Prepare and manage Talent Acquisition reports (source of hire, pipeline status, hiring performance).

·       Provide insights and recommendations to improve sourcing efficiency and EB impact.

·       Track key recruitment metrics such as time-to-fill, cost-per-hire, and conversion rates.

·       Bachelor’s degree in HR, Marketing, Business, or related fields.

·       2–4 years of experience in Employer Branding / Recruitment Marketing / Talent Acquisition.

·       Strong content creation and storytelling skills.

·       Good analytical mindset with ability to read and interpret data.

·       Strong stakeholder management and communication skills.

·       Creative, proactive, and result-driven.