Employer Branding Team Leader

I. JOB SUMMARY

• The Employer Branding Team Leader is responsible for developing and executing strategies that strengthen the company’s employer brand to attract, engage, and retain top talent. This role leads employer branding initiatives, including recruitment marketing campaigns, content development, and strategic partnerships. The position ensures consistent brand messaging across all channels and collaborates closely with HR and business stakeholders to position the company as an employer of choice.

II. MAIN ROLES & RESPONSIBILITIES

1. Employer Branding Strategy & Leadership

• Develop and implement a comprehensive employer branding strategy aligned with business and HR objectives.
• Lead and manage the employer branding team, including coaching, performance management, and development.
• Collaborate with HR, Marketing, Communications, and Business Leaders to ensure consistent employer brand messaging.

2. Employer Brand Management

• Define, refine, and communicate the company’s Employee Value Proposition (EVP).
• Ensure employer branding consistency across all communication channels (career website, social media, recruitment platforms, internal communication channels, and recruitment events).
• Monitor employer brand perception internally and externally and recommend improvement initiatives.

3. Talent Attraction & Recruitment Campaigns

• Design and execute digital and offline recruitment marketing campaigns targeting key talent segments.
• Build and maintain partnerships with universities, professional organizations, and external agencies to strengthen talent pipelines.
• Oversee the development of employer branding content such as videos, employee stories, blogs, and social media posts.

4. Employee Engagement & Advocacy

• Collaborate with internal communications to enhance employee engagement initiatives.
• Develop employee advocacy programs to encourage employees to promote the company authentically.
• Coordinate initiatives that improve candidate and employee experience throughout the talent lifecycle.

5. Analytics & Performance Tracking

• Measure and analyze employer branding effectiveness through key metrics (e.g., application rates, candidate quality, referral rates, social engagement, employer rankings).
• Prepare regular reports and provide insights and recommendations to management for continuous improvement.

6. Other Responsibilities

• Perform other tasks as assigned by the Line Manager.

Education & Knowledge

• Bachelor’s degree in Marketing, Communications, Human Resources, Business Administration, or a related field.

Experience

• Minimum 5 years of experience in Employer Branding, Recruitment Marketing, or Corporate Communications.
• At least 2 years of experience in leadership or team management.

Skills & Abilities

• Strong knowledge of digital marketing, social media platforms, and branding strategies.
• Excellent communication, storytelling, and project management skills.
• Data-driven mindset with the ability to evaluate campaign performance and optimize strategies.
• Creative, proactive, and passionate about building a strong employer brand and company culture.

Other Characteristics

• Strategic thinking
• Leadership and team management capability
• Creativity and innovation mindset
• Strong stakeholder management
• Analytical and problem-solving skills
• Strong interpersonal and presentation skills