[EWG] Sales & Marketing Performance Analyst

The S&M Performance Analyst supports the Operations & Marketing teams by collecting, analyzing, and interpreting performance data to provide actionable insights. This role focuses on building reports, tracking key performance metrics, and supporting data-driven decision-making to improve business performance.

Data Analysis & Reporting

• Collect, clean, and analyze data related to sales performance, marketing campaigns, and customer behavior.
• Prepare regular reports and dashboards to track key performance indicators (KPIs) for Ops and Marketing to support MFR/ MBR meetings.
• Monitor performance metrics such as revenue, conversion rates, customer acquisition, campaign ROI, and sales productivity.
• Identify trends, anomalies, and improvement opportunities based on data analysis.

Sales & Marketing Performance Analysis

• Monitor and analyze sales performance across BUs by stores, product category, and market segment.
• Track marketing campaign performance and evaluate key metrics such as ROI, customer acquisition, and conversion rates.
• Identify trends and opportunities to improve commercial performance.
• Conduct menu glidepath and grid analysis to support product and pricing decisions

Dashboard Development & Data Management

• Develop and maintain dashboards and reports using Excel, Power BI, or other visualization tools.
• Ensure data accuracy, consistency, and reliability across different reporting sources.
• Support the automation and improvement of recurring reports.

Cross-functional & Business Support

• Work closely with Sales, Marketing, and Finance teams to collect, validate, and interpret performance data.
• Support management with insightful analysis and presentations for decision-making.
• Handle ad-hoc analysis requests and contribute to improving data-driven business processes.

Education:

• Bachelor’s degree in Data Analytics, Business Analytics, Statistics, Economics, Finance or related fields.

Experience:

• 1-2 years of experience in data analysis, business analysis, sales analytics, or marketing analytics.

Work related skills:

• Strong proficiency in Excel
• Familiarity with data visualization tools such as Power BI or Tableau.
• Understanding of marketing or sales metrics is a plus.

Soft skills:

• Strong analytical and problem-solving skills.
• Attention to detail and ability to work with large datasets.
• Good communication skills to present insights clearly.
• Ability to work collaboratively across teams.