Expert, Business Marketing

Job Purpose
The job holder is responsible for designing and proposing business marketing activities through: (1) Business Marketing Planning and marketing performance management,

(2) Design marketing content for program/campaign,

(3) Marketing campaign management.

Key Responsibilities:

Business Marketing Planning and Marketing Performance Management:
- Participate in proposing overall marketing calendar detailing marketing activities.
- Execute marketing activities, budget, premium/stocks and provide updates.
- Coordinate with related parties to build communication propositions.
- Prepare, propose and implement NPS survey.
- Design and embed customer loyalty programs.
- Propose KPIs and approaches for assessment of marketing value.

Design Marketing Content for Program/Campaign:
- Design content for marketing programs and campaigns.
- Coordinate with internal and external parties (agencies) for content design.

Marketing Campaign Management:
- Develop campaign management mechanisms and standards.
- Strengthen public awareness and branding through collaboration.

Qualification & Experience:

• Bachelor's degree in Economics, Finance, Banking, Marketing, Business Administration or related fields; Master's degree preferred.
• Minimum 8 years of relevant experience in Banking, Product Marketing, or Business Marketing. Strong capability in offline marketing and customer engagement activities.
• Deep understanding of Private Banking customer insights.
• Proficient in leveraging AI tools for marketing and business performance enhancement.
• English proficiency: TOEIC 650 or equivalent.
• Knowledge of banking products and business operations.