[FMCG] Trade Marketing Executive (GT & On-premise)

Supports the execution of Trade Marketing strategies to enhance brand visibility and drive sales at the point of purchase through effective in-store activation, merchandising, and promotional activities.

I/ RESPONSIBILITIES:

• Support channel execution: Assist in implementing channel-specific activation playbooks for On-Premise and GT channel.
• Execute customer business plans: Support Sales and Key Account teams in implementing trade plans and customer AOP activities.
• Monitor customer performance: Track in-store execution, collect data on promotion effectiveness and provide input for performance review.
• Promotion & Activation Execution: Deploy promotional calendars, in-store activations, ASMPQ visibility standards, and POSM materials.
• Data collection & reporting: Collect off-take data, shopper insights, and post-activity results; support monthly trade program evaluation.
• Market execution monitoring: Conduct regular market visits to monitor Availability, Space, Merchandising, Quality and Price (ASMPQ).

Education

• BA degree in Marketing, Business Administration, or a related field.

Experience:

• 2–3 years of experience as a Trade Marketing Executive, with hands-on experience in GT, On-premise, and B2B channels, especially for Food & Beverage products.

Knowledge/ Experience:

• Trade Marketing Management
• Channel Management
• Promotion Management
• Forecast & Branding
• Financial Evaluation

Soft skills

• Good project management abilities.
• Ability to handle multiple tasks and work under pressure.
• Teamwork and collaboration mindset.
• Resilience, quick learner, adaptable to change.
• Advanced level of English.