Develop and execute business strategies for the Company's portfolio of franchised brands in the Vietnam market.
Establish revenue, profitability, and business growth plans for each brand.
Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and expand market share.
Collaborate with cross-functional teams to ensure effective execution of business strategies and maximize commercial performance.
2. Revenue Growth & Business Development
Take full ownership of the revenue and commercial performance of the Company's franchise brand portfolio in Vietnam.
Develop and implement revenue growth strategies for each brand to achieve business objectives.
Lead strategic franchise opportunities by directly participating in consulting, negotiations, and closing high-value franchise agreements.
Develop and optimize sales strategies, commercial policies, and promotional initiatives to accelerate business growth.
Monitor business performance across each brand and proactively recommend initiatives to maximize revenue and profitability.
3. International Partner Management
Serve as the primary liaison between the Company and international brand partners for all business development activities in Vietnam.
Ensure that brand development and market execution comply with the standards, operating procedures, and strategic direction established by international partners.
Collaborate with brand partners to develop business plans, growth targets, and market development initiatives.
Prepare regular business performance reports and recommend strategic initiatives to strengthen long-term partnerships.
4. Sales Leadership
Build, lead, and develop a high-performing sales organization aligned with the Company's growth objectives.
Establish sales KPIs, sales processes, and performance management systems.
Coach and develop sales managers and team members while fostering a high-performance, results-driven culture.
Evaluate team performance, identify talent development opportunities, and build succession plans for key positions.
5. Business Performance Management
Develop annual budgets, revenue forecasts, and resource allocation plans for the Sales Division.
Monitor key business metrics, evaluate commercial performance, and recommend strategies to improve operational efficiency and profitability.
Present periodic business performance reports to the Executive Management Team and provide strategic recommendations to support the Company's long-term growth objectives.
Job Requirement
Bachelor's degree or above in Business Administration, Marketing, Commerce, or a related field.
Minimum of 5 years of experience in Business Development, Sales, Franchise, Retail, or related industries, with at least 2 years in a senior leadership role.
Proven track record in driving revenue growth, leading sales organizations, and managing commercial performance.
Strong understanding of franchise business models, business strategy, and market development.
Demonstrated experience in negotiating high-value commercial agreements and managing international business partners.
Strong leadership, strategic thinking, and stakeholder management skills.
Excellent analytical, communication, and decision-making abilities.
Professional proficiency in English, with the ability to communicate and negotiate effectively with international partners.