[HCMC] Content Planner

• Connection/Connections Planner (more on the media side—OOH Vendors/Dentsu Media). Focus: channel roles, communication architecture, translating audience insights into the mix and the asset menu needed per touchpoint.
• Social Strategist/Digital Strategist (more on the brand side). Focus: platform behaviors (TikTok/Meta/YouTube), content formats, playbooks & influencers.

1. Define the channel & asset system

• Map the role of each channel across the funnel and list the exact asset types required (e.g., YT 6s bumpers for reach; IG Reels 15s for mid-funnel; DOOH 10–15s loops; OOH static with single-minded message & product-centric.

• + Connections/Planning + Content Strategy partner here.

2. Set content governance & reusability

• Create taxonomies, metadata, and tagging so assets can be reused/resized efficiently across markets and platforms; document best practices/playbooks.
• Collaborate closely with marketing teams to handle OCM campaign including social media channels, scheduling posts, monitoring analytics and ad performance of online content to ensure media reach, content engagement.

• + This sits squarely with Content Strategists.

3. Translate specs into briefs

• Turn the media plan into a Channel–Asset Matrix (sizes, durations, ratios, file weights, copy limits, safe zones) and write channel briefs that explain the creative dos/don’ts per platform. Social/Digital Strategists co-own platform nuances.
• Liaise with Digital Media planner and Ecom team to develop structured assets enhance with business data and a variety of compelling creative ad that work across different Ecom platforms and marketing stages.

4. Partner with UX/Creative/Production

• Work with designers and producers to ensure content enhances the experience and ships on-spec; run pre-flight QA with Ad Ops/OOH vendors.
• Produce creative ads including visual and text (copy) for channel’s monthly campaign to drive offsite traffic and support sale based on monthly Ecommerce briefing and plan

5. Codify & scale

• Build repeatable systems (templates, checklists, guidance docs) and train brand teams so future campaigns follow rules and the best practice of platforms.
• Manage company online assets (Meta/Youtube/Tiktok account) and support brand team in handling advertising policies violation issues and community guidelines

• Typical deliverables you’d see at ROHTO

• Comms/Connections Architecture: the funnel map with channel roles and messaging jobs-to-be-done. (Connections Planning.)
• Channel–Asset Matrix: required formats per placement (e.g., 9:16, 1:1, 4:5; :06/:15/:30; max KB; captions; logo rules; OOH bleed/safe area). (Content/Social Strategist + Designer/Producer.)
• Content Governance Guide: taxonomy, tagging, naming, and reuse rules (e.g., language variants, markets, lifecycle status). (Content Strategy.)
• Platform Playbooks: TikTok hooks, YouTube branding windows, Meta safe-text zones, DOOH motion guardrails, OOH readability standards. (Social/Digital Strategist, with Creative.)
• Testing Roadmap: asset-level hypotheses (e.g., hook pacing, CTA phrasing, length variants), readouts, and roll-forward rules. (Shared across media + creative; often led by Connections + Social.)

• Concrete example (how they’d spec a cross-channel flight)

• YouTube: 06 bumpers for reach; :15 skippable for mid-funnel; brand in first 5s; end card 3s.
• Meta: 1:1 & 4:5 statics; 16:9 in-stream video and 9:16 short video (:06–:15) with captions; keep text in safe zones.
• TikTok: 9:16 native edits; creator variants; subtitles burned-in; quick hook (brand/logo) <2s.
• DOOH: 10–15s loop; large type; no fine detail; vendor-specific resolutions.
• OOH print: Product-centric, highlight key message, function; high contrast; bleed/safe-area per site pack.
  These decisions are documented in the Channel–Asset Matrix and Playbooks, then enforced in production/QA.

Bachelor's Degree in a related major

Supplementary Certificate

Ex:

• Microsoft Offices
• Language: IELTS / TOEIC…

For more information about career opportunities, please go to website rohto.com.vn (Tuyển dụng - Cơ hội nghề nghiệp)

Any questions about this job, please contact us via Linkedin: Rohto Mentholatum VN