[HCMC] Digital Media Planner

• Develop, manage, and execute digital campaigns, including account setup, strategy development, and ongoing optimization with Media Performance; Content Strategy; E-Commercial team and Brand team.
• Act as the primary point of contact for day-to-day operational inquiries, ensuring strong brand relationships and trust.
• Collaborate with external vendors to identify and implement new opportunities, innovations, and solutions.
• Monitor campaign performance, leveraging data to adjust strategies and optimize results.
• Media market and competitor compatible.
• Translate strategic objectives into actionable plans that drive measurable outcomes.
• Work closely with internal teams to resolve complex digital challenges and improve efficiency.
• Take ownership of campaign execution, prioritizing efforts and resources effectively.
• Prepare reports for internal and external stakeholders, including campaign analysis, performance insights, and billing documentation.
• KPI:

- Quantitative: Unit cost, impression, click, view, engagement, etc.

- Qualitative: CTR, CPV, CPM, CPC, and more...

Experience & Skills

• Minimum 2 years of experience in digital media execution, preferably in a media agency.
• Strong understanding of digital performance marketing and platform offerings (e.g., SEM, Social, Display).
• Proficiency in Microsoft Office Suite (PowerPoint, Excel).
• Experience in budget planning, analytical reporting, and performance tracking.
• Familiarity with digital tracking platforms and campaign measurement tools.

Key Competencies

• Expertise in digital platform setup and optimization.
• Strong analytical skills with the ability to interpret data and refine strategies.
• Effective budget management and resource allocation.
• Proven ability to manage multiple projects and deliverables in a fast-paced environment. 

For more information about career opportunities, please go to website rohto.com.vn (Tuyển dụng - Cơ hội nghề nghiệp)

Any questions about this job, please contact us via Linkedin: Rohto Mentholatum VN