Head of Marketing

Nafoods Group

About Nafoods Group

Nafoods Group is a pioneer in building a sustainable agricultural value chain, with full vertical integration from seed research and cultivation to high-tech processing and global distribution. As a leading exporter of processed fruit products, we are committed to creating long-term value for communities and improving the livelihoods of Vietnamese farmers.

Joining Nafoods means becoming part of a professional, world-class environment (BRC, ISO, HACCP), where people are at the center of sustainable growth and innovation.

The Role

We are seeking a strategic and creative Head of Marketing to lead and elevate Nafoods Group’s brand presence globally. This role is responsible for shaping brand strategy, driving integrated communications, and building a strong marketing ecosystem that supports commercial growth across both B2B and B2C markets.

You will own the brand narrative, visual identity, and content direction—ensuring consistency, impact, and relevance across all touchpoints.

Key Responsibilities

Brand Strategy & Identity

• Define, develop, and safeguard Nafoods Group’s brand identity across global markets.

• Ensure consistent brand positioning and execution for both B2B and B2C audiences.

Sales Enablement & Business Growth

• Partner closely with the Commercial team to create high-impact sales tools, including pitch decks, catalogs, and marketing collateral.

• Support revenue growth by translating brand value into compelling sales stories.

Integrated Communications

• Lead internal and external communication strategies.

• Manage PR, media relations, corporate messaging, and brand storytelling to strengthen corporate reputation.

Campaign & Event Management

• Plan and execute marketing campaigns for product launches, international trade fairs, and exhibitions (e.g. Anuga, Gulfood, SIAL).

• Ensure strong brand presence and consistency across all marketing initiatives.

Market & Trend Intelligence

• Monitor global market trends, consumer behavior, design trends, and competitor activities.

• Continuously innovate to keep Nafoods ahead in a competitive global landscape.

Performance Measurement

• Track, analyze, and report marketing performance metrics.

• Use data-driven insights to optimize brand health, engagement, and campaign effectiveness.

Experience & Expertise

• 8–10+ years of experience in Marketing, with at least 3–5 years in a senior leadership role (Head of Marketing, Brand Lead, or Creative Director).

• Proven experience in FMCG, F&B, or Agriculture is highly preferred.

Commercial & Strategic Acumen

• Strong expertise in Brand Architecture and Corporate Communications.

• A business-oriented mindset with the ability to align marketing strategies with commercial objectives.

Leadership & Influence

• Strategic thinker with strong problem-solving skills and adaptability in a fast-paced, global export environment.

• Excellent stakeholder management skills, with the ability to influence at executive and cross-functional levels.

People Leadership

• Inspiring leader and mentor, capable of building high-performing marketing and creative teams.

• Strong collaboration with Sales, R&D, and other key functions.

Why Join Nafoods?

• Purpose-Driven Impact: Help elevate Vietnamese agricultural products on the global stage.

• Creative Ownership: Lead and shape the brand transformation of an industry leader.

• International Exposure: Work within global standards and with international partners.

• People-First Culture: Competitive compensation, clear career development, and a supportive, professional working environment.