Key Account Planning Specialist - MOFT Channel

Channel Development and Operations - MOFT is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid-term growth objectives:

• Develop and manage business planning strategies and plans for in-charged Key Accounts (hypersuper, CVs, Mini Mart, Independent Chain)
• Collaborate with sales teams to align trade marketing activities with account-specific goals and needs
• Integrate consumer promotion plans with the overall brand marketing calendar
• Coordinate the execution of consumer-facing trade promotions and activations
• Oversee the budgeting and financial management of trade marketing programs
• Ensure efficient allocation of resources and maximize return on investment
• Deploy and manage the execution of trade activities and brand projects
• Coordinate with external agencies and suppliers to ensure on-time and in-full (OTIF) delivery
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities
• Provide regular updates and data-driven recommendations to the broader marketing team
• Collect, analyze, and report on key trade marketing performance metrics
• Utilize data insights to optimize trade marketing strategies and tactics
• Assist with various ad-hoc requests and projects as needed to support the broader trade marketing objectives

• Education: Bachelor’s Degree in Business, Marketing or related fields
• Years & Type of Experience: At least 3 years in Hypersuper, Mini Mart, CVs channel management field preferred experience in FMCG company.
• Understanding of trade marketing and retails landscape
• Proficient in data analysis, report generation, and presentation skills
• Good at communication and influencing skills
• Ability to work collaboratively in a cross-functional environment
• Good communication and computer skills.