KOLs Management (70%) - Mar - Com (30%)

1. Plan and Execute Marcom Campaigns

• Develop and implement integrated marketing communication (IMC) plans across multiple channels (Online & Offline), ensuring consistency in brand messaging.

2. Manage KOL/KOC Strategy

• Manage exclusive KOL groups and establish selection criteria, identify suitable KOL/KOC networks, and build long-term relationships aligned with target customer personas.

• Develop pricing structures and KPI systems for KOLs/KOCs as the basis for selecting appropriate collaborators for campaigns.

• Manage the end-to-end KOL collaboration process, from ideation (briefing), content approval (scripts), execution, and final review, while coordinating with the Marketing team before publishing content on social media platforms.

3. Content Management & Creativity

• Work closely with the internal Content and Creative teams to ensure the quality of KOL scripts and content direction. Guide suitable content strategies for different channels/KOLs to create high-quality videos and enhance customer trust and brand affinity.

4. Budget Management & Relationship Care

• Plan annual/quarterly/monthly budgets for Marcom and KOL activities; monitor actual expenses against forecasts. Balance KOL/KOC tiers to ensure reach KPIs and budget allocation KPIs are achieved.

• For exclusive KOLs: Continuously understand each KOL’s mindset and development stage. Support their channel content direction and pay attention to important occasions such as birthdays, holidays, and festivals to maintain strong relationships.

• For campaigns: Be responsible for delivering promotional gifts and products on schedule so KOLs can produce videos on time.

5. Other Assigned Duties

• Perform other tasks assigned by direct management and the company. 

• Experience: Requires 1–3 years of experience in a similar position at Agencies, Advertising Companies, or Brand-side companies.

• Network: Possesses a diverse KOL/KOC network database across multiple industries (Lifestyle, Beauty, Tech, Food, etc.).

• Skills: Strong communication and negotiation skills, crisis management abilities, and a keen sensitivity to social media trends.

• Strong foundational knowledge of marketing and digital advertising/social media networks

• Strategic and logical thinking with a problem-solving mindset

• Project management and multitasking skills