LOCAL MARKETING MANAGER – PET FOOD | VND 30–50M | HCMC

1. Trade Marketing & Sell-out Activation – 40%

• Develop and execute trade marketing programs to drive sell-out across pet shops, modern trade and veterinary clinics.

• Develop in-store execution standards covering display, POSM, planogram, sampling and promotions.

• Monitor sell-through, stock rotation and reorder frequency across key outlets.

• Identify slow-moving stores and develop corrective actions to improve product rotation.

• Lead consumer-facing activations including sampling roadshows, pet shop events, breeder/groomer engagement and city-level brand activities.

• Work closely with the distributor's Sales Team and provide trade tools, brand pitches and sales support materials.

2. Local Brand Building – 30%

• Develop and strengthen KitchenFlavor's brand positioning and presence in Vietnam.

• Translate global brand strategy into locally relevant messaging and marketing assets.

• Build relationships with pet communities, pet shops, breeders, groomers and relevant industry partners.

• Develop brand presence through pet industry events and consumer engagement activities.

• Monitor competitors such as Royal Canin, Pedigree, Whiskas and other regional pet food brands.

• Provide market intelligence, competitor analysis and recommended actions.

3. Digital Brand Marketing – 20%

• Build and manage KitchenFlavor Vietnam's digital presence across Website, Facebook, TikTok, Instagram and Zalo.

• Develop content strategy and editorial calendars.

• Create and manage content around products, pet care, lifestyle and brand storytelling.

• Build relationships with KOCs, pet communities and pet owners to generate UGC and brand advocacy.

• Amplify offline activities through digital channels and drive traffic to stockist locations.

• Establish the brand's digital foundation in Year 1, with future expansion into social commerce and online sales.

4. Marketing Planning & Budget Management – 10%

• Develop the annual Vietnam marketing plan and campaign calendar.

• Manage the local marketing budget, including allocation, tracking and performance evaluation.

• Monitor campaign effectiveness and provide ROI reporting.

• Prepare monthly and quarterly marketing reports for both the distributor and international brand team.

• Ensure marketing activities are aligned with distribution, sales and brand priorities.

• 5+ years of experience in Trade Marketing, Brand Marketing, Channel Activation or related roles.

• Strong preference for candidates with experience in Pet Food, Pet Care, Animal Nutrition or FMCG.

• Strong hands-on experience in Trade Marketing, In-store Activation, Retail Execution and Sell-out.

• Experience working with distributors and retail channels.

• Strong commercial and analytical skills, with the ability to analyze sell-through data and identify opportunities for improvement.

• Practical experience in Digital Brand Marketing, including Social Media, Content, Website and Community Building.

• Experience in marketing planning and budget management.

• Professional working English with the ability to communicate effectively with an international brand team.

• Willingness to travel regularly across Vietnam.

• Based in or willing to relocate to Ho Chi Minh City.