Makeup Trainer

The Make Up Artist & Trainer is responsible for standardizing makeup techniques, training retail teams, and ensuring consistent luxury customer experience across the system.

This role combines high-level makeup expertise with training, coaching, and quality control, directly supporting brand image and sales performance.

Responsibilities:

1. Makeup Training & Standardization (Core Responsibility)

• Design and deliver basic to advanced makeup training programs for Beauty Advisors (BA).
• Demonstrate professional makeup techniques and coach hands-on practice during training sessions and in-store.
• Develop and standardize makeup looks for collections, campaigns, launches, and events.
• Train quick makeup demo techniques to support retail selling.
• Assess makeup skills of Beauty Advisors and track performance improvement through regular evaluations.

2. Sales & Customer Experience Training

• Train luxury service standards, including tone of voice, grooming, posture, and customer engagement.
• Coach selling skills: needs analysis, consultation, product demonstration, objection handling, and closing.
• Provide on-the-job coaching at stores to ensure correct application of standards and selling techniques.

3. Product Knowledge Training (Cosmetics & Fragrance)

• Deliver in-depth product training on ingredients, benefits, application methods, and key selling points (USP).
• Standardize product training materials by product lines, launches, and campaigns.
• Conduct onboarding training for new BA.

4. Brand Events & Activities

• Provide makeup services for brand events, product launches, masterclasses, workshops, and photoshoots.
• Collaborate closely with the Marketing team to ensure consistent brand image and execution.
• Support makeup demonstrations and technical presentations as required by campaigns or events.

5. Quality Control & Continuous Improvement

• Conduct in-store quality checks using standard checklists (grooming, consultation, demo, closing).
• Coordinate or support Mystery Shopping programs and propose improvement actions.
• Develop training tools such as quizzes, flashcards, visual guides, and instructional videos.
• Analyze training results and recommend ongoing improvement plans.

6. Tools & Equipment Management

• Ensure proper hygiene, safety, and maintenance of makeup tools and products.
• Manage training kits and ensure readiness for training sessions and events.

Experience:

• Minimum 3–5 years of experience as a professional Make Up Artist.
• At least 1–2 years of experience in training, coaching, or leading teams is strongly preferred.
• Experience in Retail, Brand, or Luxury beauty environments is a strong advantage.

Skills & Competencies:

• Strong professional makeup skills (beauty, retail, event makeup).
• Excellent presentation, communication, and coaching skills.
• Solid understanding of retail selling and customer behavior.
• Ability to work cross-functionally with Retail, Marketing, and Operations teams.

Personal Attributes:

• Professional appearance, high attention to detail, and strong sense of aesthetics.
• Proactive, structured, and improvement-oriented mindset.
• Willingness to travel and work flexibly for training sessions and brand events.