Market research (Japanese Market)

Target Market Research

• Collect and consolidate information on market size, consumer trends, distribution channels, competitors, and similar products in Japan and potential regions
• Conduct store checks, observe purchase behavior, and run quick interviews with customers/consumers during market visits or trade fairs

Consumer Needs and Habits Analysis

• Analyze insights on taste, packaging, size, price points, usage occasions, purchase channels, and barriers to OBL product adoption
• Regularly update beverage trends, natural-origin products, health and convenience trends in assigned markets.

OBL Product Development Ideas

• Coordinate with R&D, Marketing, and International Business to translate market insights into product, flavor, packaging, or positioning ideas
• Prepare product benchmarks, store photos, samples, and initial comments to support OBL development

Market Data Reporting and Management

• Consolidate survey data, photos, interview notes, and market feedback using standard templates.
• Prepare brief reports after each business trip/survey, highlighting key findings, opportunities, risks, and recommended next actions

Market and Partner Development Support

• Support preparation of materials, product information, and discussion content for distributors, customers, and partners in target markets
• Capture partner requirements, feedback, and suggestions for follow-up by relevant teams.

Be willing to travel overseas as planned for market surveys, trade fairs, customer/partner meetings, and new idea exploration

• Bachelor’s degree or fresh graduate in International Business, Marketing, Business Administration, Commerce, Economics, Food Technology, or related fields.
• Interest in FMCG, beverage, natural food, or coconut-based products is an advantage
• Internship, student projects, market surveys, consumer research, or international exposure is an advantage
• Able to capture, summarize, conduct basic analysis, and present findings clearly
• Proficient in Japanese for communication and document reading (mandatory requirement)
• English communication skills are an advantage
• Willing to travel overseas, especially to Japan and potential regions according to market development plans