MARKETING ASSISTANT MANAGER

Company Description

Vietnam Star Automobile is an authorized distributor of Mercedes-Benz in Vietnam, representing the brand’s legacy of excellence, innovation, and uncompromising quality.

With a nationwide presence, the company delivers a seamless premium experience across the entire customer journey — from sales to aftersales — guided by global standards and a deep commitment to craftsmanship and customer satisfaction.

Driven by a forward-looking mindset, Vietnam Star Automobile continues to elevate its operations through digital innovation, refined retail concepts, and a relentless pursuit of service excellence, shaping the future of luxury automotive experiences in Vietnam.

Role Overview

This role is responsible for leading marketing activities across multiple platforms, driving qualified lead generation, and supporting sales performance. The position also plays a key role in managing digital transformation initiatives, optimizing customer journeys, and ensuring effective execution across dealerships.

Key Responsibilities

Digital Marketing & Lead Generation (Core)

• Lead and optimize digital campaigns (paid media, social, CRM)
• Drive lead generation and improve conversion performance
• Monitor campaign results and propose optimization actions

Marketing & Campaign Execution

• Support planning and execution of integrated marketing campaigns (digital, media, events)
• Coordinate showroom and sales-driven activities
• Work with internal teams and agencies to ensure effective delivery

Brand, PR & Market Insights

• Manage content across digital channels and support PR activities
• Monitor market trends, competitors, and customer behavior

Coordination & Growth Exposure

• Collaborate with Sales and CRM to improve lead quality
• Support reporting, budgeting, and campaign tracking
• Take ownership of selected projects and grow into broader responsibilities
• Ensure marketing activities comply with brand standards and support successful MBV audits

Basic Qualifications

Bachelor’s degree in Marketing and Business

Experience

• 4 years of experience in marketing, with a strong focus on digital
• Experience in campaign execution, lead generation, or event coordination
• Experience in the automotive industry or premium/luxury brands is a strong advantage
• Prior experience in team coordination or project ownership is preferred

Knowledge & Skills

• Solid understanding of digital marketing channels and tools
• Strong analytical mindset with the ability to interpret data and market insights
• Understanding of automotive customer behavior and market dynamics is a plus
• Good communication and presentation skills
• Ability to manage multiple tasks with strong organization and time management
• Collaborative mindset with the ability to work across teams and stakeholders
• Basic understanding of budgeting and performance tracking

Key Attributes

• Proactive, result-oriented, and accountable
• Customer-focused and commercially aware
• Adaptable, solution-oriented, and willing to learn
• Creative mindset with attention to detail