MARKETING COMMUNICATIONS MANAGER

Job Description

1. Develop & Drive Communication Strategy

• Formulate comprehensive marketing and communication strategies to strengthen brand image and support growth.

• Build brand, product, and promotional communication strategies.

• Define key messaging, creative direction, and execution plans for campaigns.

2. Budget Planning & Management

• Plan, propose, and manage the marketing budget to ensure efficiency and effectiveness.

• Monitor cost-effectiveness and ROI of campaigns.

• Conduct market and pricing analysis to ensure competitive positioning.

3. Execute & Supervise Marketing Activities

• Oversee execution of all marketing campaigns: brand building, digital marketing, promotions, events, and customer engagement programs.

• Manage brand identity, social media platforms, and digital presence.

• Develop sales kits, POSM, and promotional materials.

• Conduct customer satisfaction surveys and propose experience enhancement strategies.

4. Public Relations & Media Management

• Establish and maintain strategic relationships with media and PR partners.

• Lead communication crisis management and ensure message consistency.

• Support public health awareness campaigns and CSR initiatives.

5. Product Development & Business Growth

• Collaborate cross-functionally to generate ideas for new services and products.

• Analyze customer data, expand loyalty programs, and optimize database utilization.

6. Team Leadership & Department Operations

• Lead, coach, and develop the marketing & communications team, ensuring performance and professional growth.

• Set and monitor KPIs, conduct performance evaluations, and manage rewards/disciplinary actions.

• Design training programs, manage workforce planning, and improve internal coordination processes.

• Oversee risk management and ensure operational efficiency of the department.

Job Requirement

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

• Minimum 5 years of managerial experience in a similar role, preferably in healthcare or premium service sectors.

• Strong leadership, planning, coaching, project management, and financial analysis skills.

• Proficiency in digital marketing, data analytics, CMS, and excellent communication skills in both English and Vietnamese.

• Strategic mindset, creativity, adaptability, and high resilience under pressure.