Marketing Executive Franchise (Fashion/ retail)

1. Marketing Planning and Reports:

• Assist Head of Marketing Franchise in developing yearly Marketing Plans,incl. Marketing campaigns and Collection launches.
• Track and update ROI results as well as qualitative feedback of major initiatives.
• Track and report of competitors’ data and market trends
• Ensure regular, clear and effective communication of Marketing activities

2. Budget Management:

• Plan Marketing Budget according to approved Marketing Calendar
• Systematically manage and track the monthly spending and be able to anticipate the gap between plan and actual

3. Event/ Campaign management:

• Assist Head of Marketing in planning and budgeting of all types of event as per Global/ Regional guidelines in realizing Marketing and business objectives.
• Take charge of communication with all stakeholders e.g VM, Brand team, Product team on event details and support needed.
• Deliver qualitative execution of events by closely and effectively partner with all related functions internally and externally.
• Expand partnership programs/ Co-events.

4. PR Communication:

• Develop and manage Communication Plan all channels in order to deliver Brand’s DNA, Brand Value and positioning.
• Building strong working relationship with Media, Press, KOL, stylist… Adding value to PR/ Event/ Content/ CRM activities
• Writing creative & inspired contents (Online & Offline) all channels

5. Promotion Execution & CRM:

• Coordinating with internal team for internal approval process.
• Preparing for MOIT application, or partnership offers.
• Coordinating with Designer and Suppliers to deliver Promotion Packaging: Design, Printing, Branding Service & Communication,…
• Market research and update on Marketing report – suitable Action Plan;
• Responsible for customer data analysis, regular tracking of prioritized client segments to set objectives of client recruitement, retention, & re-activation
• Other tasks as assigned by manager/BOD

• Bachelor degree in Business Administration/ Marketing or related field with international Fashion industry or Advertising/ PR agency.
• Good at English communication skills.
• At least 2 year experience in the same position in Retail Lifestyle, luxury.
• Knowledge of:

• Understanding of lifestyle retail industry.
• Good understanding of luxury brands and market players are advantage

• Other requirements:

• Excellent creative thinking skills
• Good communication and interpersonal skills
• Organization, Planning Skill, Problems solved;