Marketing Executive (OVS, MotherCare)

Job Description

Market Research and Competitor Analysis:

• Conduct market research to understand trends and characteristics in the fashion industry.
• Analyze competitors to propose improvements and capitalize on strengths.

Development of Marketing Plan

• Build and execute a comprehensive marketing plan for fashion brand.
• Create innovative advertising campaigns across various online and offline platforms.

Influencers Collaborations

• Identify, approach, and collaborate with fashion influencers to amplify brand reach.
• Coordinate influencers marketing campaigns, ensure alignment with brand DNA, brand strategy.
• Establish partnership for collaborations, endorsements, or content creation.

Implementation of Content plan:

• Develop and manage communication content across online platforms.
• Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.

Customer Engagement and loyalty

• Engage with customers through various channels, responding to inquiries, and gathering feedback.
• Implement plan to enhance customer loyalty and satisfaction.

Collaboration with Internal and External Partners

• Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
• Plan and execute collaboration campaigns with renowned partners which have the same target audiences with brand to drive traffic to store and cross sale.
• Ensure the brand is associated with brand guideline, values and styles that align appropriately.

Performance Evaluation:

• Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
• Utilize data to measure ROI and marketing strategy effectiveness.