Marketing Executive

Job Description

COMPANY INTRODUCTION

We are a leading enterprise in the field of medical systems and equipment, specializing in providing integrated medical equipment system solutions for hospitals and clinics nationwide.

With the mission “For a Healthy and Happy World” and over 15 years of experience, we take pride in partnering with central hospitals and major private healthcare systems across Vietnam to deliver sustainable value to the community and contribute to improving the quality of healthcare services in the country.

We are seeking a dynamic, creative, and responsible Marketing Executive to join our team. You will work in an energetic and innovative environment full of growth opportunities — where every member contributes to building a healthier and happier world.

JOB DESCRIPTION

As a Marketing Executive, you will participate in the full cycle of marketing activities — from content creation and event organization to digital marketing campaigns and market research — to strengthen brand awareness and expand the market in the field of medical systems and equipment.

1. Content & Branding

• Develop and execute content plans in alignment with the company’s marketing and branding strategy.

• Manage and create content across the company’s communication platforms (Website, Fanpage, LinkedIn, Email, Brochure, Catalogue, Video, Slide, PR, etc.).

• Collaborate with product and sales teams to create in-depth content about products, solutions, and medical technology applications.

• Ensure brand consistency across all communication materials.

• Work with website design, printing, and creative agencies to produce marketing materials such as event backdrops, exhibition booths, brochures, flyers, and thank-you cards.

2. Digital Marketing

• Execute advertising campaigns on Google, Facebook, and LinkedIn; monitor and optimize performance.

• Support SEO and optimize the company website and search visibility.

• Track user behavior, conversion rates, and performance metrics.

• Utilize AI tools (ChatGPT, Gemini, Perplexity, etc.) for market research, content ideation, and campaign optimization.

3. Event Coordination

• Plan, organize, and implement conferences, customer meetings, medical exhibitions, and product workshops.

• Capture event photos and document company activities, projects, and product launches for marketing purposes.

• Prepare event materials, gifts, and communication tools.

• Record and evaluate post-event results.

4. Research & Reporting

• Stay updated on marketing trends, digital innovations, and competitor activities.

• Analyze customer data to support product strategy.

• Prepare regular (weekly/monthly) marketing performance reports.

5. Other Duties

• Perform additional marketing-related tasks as assigned by the Marketing Manager and the Board of Directors.

Job Requirement

CANDIDATE REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• At least 3 years of experience in a Marketing Executive or similar role (preferably in medical devices, healthcare, or B2B industries).

• Strong skills in content marketing, digital marketing, and branding.

• Ability to use AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.) for content creation, research, and campaign optimization.

• Proficient in Canva, CapCut, or other design/video editing software; knowledge of Photoshop, Illustrator, or Figma is an advantage.

• Good understanding of SEO, SEM, Google Ads, Facebook Ads, and LinkedIn Ads.

• Good command of English (reading, writing, listening, and speaking).

• Excellent problem-solving, data analysis, and reporting skills.

• Responsible, proactive, creative, and able to work effectively in a team.

COMPENSATION & BENEFITS

• Competitive salary, negotiable based on qualifications and experience.

• Performance bonuses based on annual business results.

• Additional holiday bonuses, 13th-month salary, and seniority bonuses.

• Full participation in 24-hour accident insurance, health insurance, and statutory social, health, and unemployment insurance. Employees with more than one year of service are eligible for premium health insurance.

• Comprehensive welfare programs: birthday, marriage, maternity, illness, bereavement, annual company trips, and special benefits for employees’ children (Mid-Autumn Festival, International Children’s Day, academic achievements, etc.).

• Training and development opportunities: participation in specialized training programs and collaboration with international experts.

• Modern, dynamic, and friendly work environment, with clear career advancement opportunities.

• Office amenities: free tea and coffee at the company pantry.

• Annual teambuilding activities and monthly/quarterly internal events.

• Sports clubs: running and football.