Marketing Executive

Role Overview: The Marketing Lead is responsible for making the brand "local." You will focus on building brand equity through community engagement, creative content, and high-impact physical activations.

Key Responsibilities:

● Content Creation: Localize the brand voice across social media and digital channels to resonate with the local audience.

● On-Ground Marketing: Execute guerilla marketing, flyering, or local pop-ups to drive foot traffic and awareness.

● Brand Collaborations: Identify and negotiate partnerships with local influencers, like-minded brands, and tastemakers.

● Events: Lead the planning and execution of launch parties, community workshops, manage and do livestreams, and promotional events.

Requirements:

● Creative flair with a pulse on local trends and consumer behavior.

● Experience in event management and community building.

● Strong networking skills to secure meaningful brand partnerships.