A Note to Candidates
Vui App is a Fintech product designed for salaried workers in enterprises. Our marketing work goes beyond simply attracting users; it is about helping people understand and use a financial service that fits naturally into their daily lives.
This role sits at the bridge between B2B and B2C marketing - partnering with companies while communicating directly with the employees who use the product. If you are interested in working on a product with real users, real data, and a direct impact on the financial well-being of thousands of workers, we would be glad to speak with you.
Job Description
- User Lifecycle & Engagement: Execute multi-channel communication strategies (In-app, Push notifications, Zalo, SMS) to maintain user interaction and drive App usage rates according to the team’s growth plan.
- Product Marketing Support: Collaborate with the team to craft clear messaging and educational materials for new features. (Don't worry, you will be fully trained on this!).
- B2B2C Roll-out: Continuously adapt standardized marketing toolkits and plans for deployment at partner enterprises across both Northern and Southern regions.
- Offline Activation: Get hands-on with offline marketing activities, ranging from logistics management to engaging with actual users on-site (primarily in the North).
- Campaign Operations: Track, measure, and report on the effectiveness of communication activities. Use data to suggest improvements for future campaigns.