Marketing Leader

BSS Group is a trusted leader in full-service eCommerce solutions. Since 2012, we have specialized in delivering cutting-edge solutions for Magento and Shopify merchants, operating across eight brands and serving customers in 150+ countries.

We are looking for a Marketing Leader to play a key role in managing marketing projects of our new business unit, driving our ecosystem brand expansion and maximizing global impact. This position requires a strategic thinker with deep expertise in marketing disciplines and the ability to lead in-house and/or clients’ teams effectively.

Key Responsibilities

1. Project-based Team Management:

• Lead and manage the marketing projects to serve in-house/clients’ objectives.

• Build, develop, and oversee the performance of team members.

• Ensure team members are aligned on goals, priorities, and execution plans.

2. Marketing Strategy & Performance Analytics:

• Analyze market trends, customer behavior, and competitive landscape to guide strategic decision-making.

• Develop comprehensive marketing plans and KPIs that integrate various channels and strategies.

• Continuously utilize project performance based on data analytics.

3. Collaboration & Report:

• Work cross-functionally with other teams (e.g., sales, product, operations) to align marketing strategies with broader goals.

• Represent the marketing team in meetings with managers and C-level executives for performance reports and strategic recommendations.

• At least 2 years of experience in leading a marketing team or managing marketing projects with proven results, preferably in SaaS, eCommerce, or marketing agency environments.

• Expertise in at least one core marketing discipline (content, SEO, PPC, etc.).

• Good planning and organizational skills, with demonstrated expertise in developing and executing detailed marketing strategies.

• Ability to prioritize tasks, manage timelines, and drive performance in a fast-paced environment.

• Excellent written and verbal communication skills in English. IELTS 7.0 or above.

• Proficient in managing, collecting, and analyzing data to drive actionable insights and optimize marketing performance.