Marketing Manager

Job Description

• Develop and implement Marketing Mix (5Ps) strategies for each brand/product and coordinate the execution to achieve the company’s business objectives (sales, market share, and brand health).

• Build and update short-, mid-, and long-term brand positioning strategies.

• Develop annual brand roadmap, communication plans, and budget allocation.

• Manage brand consistency and accuracy across all consumer touchpoints.

• Develop and execute Integrated Marketing Communication (IMC) plans to achieve company goals in terms of sales, market share, and brand equity.

• Plan and implement 360° brand communication campaigns.

• Collaborate effectively with internal departments to ensure seamless execution.

• Establish and manage brand positioning across all touchpoints to ensure brand consistency and strengthen brand equity.

• Develop and coordinate the creation of brand communication materials and content, ensuring alignment with brand positioning and identity.

• Lead, develop, and manage the brand team to drive performance and innovation.

• Manage and control the brand budget effectively to ensure cost efficiency and optimal ROI.

Job Requirement

• Minimum 5 years of experience in a similar position within FMCG, F&B, or food industry. 

• Broad knowledge of domestic and international retail markets, particularly in beverages and food products. 

• Proven ability in marketing strategy development and budget management. 

• Excellent communication, leadership, and persuasion 

BENEFIT

• Salary: Negotiation 

• Lunch allowance: 35.000 VNĐ / day 

• Fixed 13th-month salary. 

• Performance-based bonus (KPI). 

• Holiday and Tet bonuses. 

• Company-provided laptop and working equipment. 

• Full social insurance based on gross salary. 

• Quarterly corporate training programs. 

• Team-building activities, company trips, and engagement events.