Marketing Manager

1. Priorities

• Strategic Planning: Develop a country-specific marketing plan alongside the Country Director, ensuring alignment with the global brand and adapting to market trends. 

• Content and Asset Management: Supervise the organization and regular updates of destination-specific marketing assets and collaterals, including Marketing inspections in Vietnam. 

• Competitor Analysis: Oversee competitor research and market analysis, delegating specific tasks to the Executive and providing strategic insights to the Country Director and Marketing Director. 

• Sales and Operations Team Support: Ensure the Sales and Operations team are provided with the necessary materials they need to communicate with clients. 

• Event and Trade Show Coordination: Support trade shows, industry events, and promotional activities within and related to the destination. 

• Easia Partners Program Development: Drive engagement and growth of Easia Partners within the destination, focusing on partner relationships and program expansion in collaboration with the Easia Partners Brand Manager and Country Director. 

• Communication Calendar Coordination: Adhere to the communication calendar, coordinating regularly with Production, Sales, and Creative teams to align timelines for launches, content, and events.

2. Other Tasks

• Participate in regional initiatives, such as FAM trips, training, and conferences, as required by the Marketing Director. 

• Mentor the Destination Marketing Executive, enhancing their skills and gradually increasing responsibilities to support their professional growth.

1. Competency

• Fluent in English, proficiency in a second language such as French, German, Italian or Spanish is an advantage  
• Proactive, determined, rigorous, methodical 
• Good critical & analytical thinking
• Good communicator with excellent presentation skills
• Must be able to work autonomously, yet as part of a larger team 
• Familiarity with HubSpot and/or Asana is an advantage
• Self-motivated to learn new concepts and participate in new projects 

2. Education

• University: Bachelor’s or Master’s degree in a related field

3. Experiences

• 5+ years in a marketing role within tourism or travel, with a focus on strategy and content creation.