Marketing Manager

KEY RESPONSIBILITIES AND DUTIES:

Marketing Strategy & Business Planning:

• Develop and execute annual marketing strategies aligned with business objectives.
• Lead marketing planning for all exhibitions and projects in Vietnam.
• Define marketing objectives, target audiences, positioning, messaging, and promotional strategies.
• Identify new marketing opportunities to increase exhibitor, buyer, and visitor acquisition.
• Develop go-to-market strategies for new exhibitions and market expansion.

Brand Management:

• Ensure consistent brand positioning across all online and offline channels.
• Manage corporate branding and project branding.
• Develop marketing guidelines and communication standards.
• Protect and strengthen CHAOYU's brand image in the Vietnam market.

Campaign & Lead Generation Management

• Lead integrated marketing campaigns across digital and offline channels.
• Drive qualified exhibitor, buyer, and visitor leads through multi-channel marketing.
• Oversee content marketing, email marketing, website, social media, PR, media partnerships, and event promotions.
• Monitor campaign effectiveness and optimize marketing performance.

Digital Marketing Management:

Develop digital marketing strategies together with internal teams and agencies.

Oversee paid advertising (Google, Meta, LinkedIn, etc.), SEO, EDM, website, and social media.

Track key performance metrics including:

• Leads
• Registrations
• Cost per Lead (CPL)
• Conversion Rate
• Website Traffic
• Engagement
• ROI

Ensure continuous optimization based on data.

Team Leadership:

• Lead, coach, and develop the Vietnam marketing team.
• Assign priorities and monitor project progress.
• Conduct regular performance reviews and provide coaching.
• Build a high-performance and collaborative marketing culture.

Agency & Vendor Management:

• Select and manage creative, digital marketing, media, PR, and production agencies.
• Review campaign proposals, creative concepts, budgets, and deliverables.
• Evaluate agency performance and ensure high-quality execution.

Budget Management:

• Develop and manage annual marketing budgets.
• Monitor marketing expenditures and maximize ROI.
• Prepare budget forecasts and cost analyses for management.

Cross-functional Collaboration:

• Partner closely with Sales to support exhibitor acquisition and visitor promotion.
• Work with Project and Operations teams to ensure successful event execution.
• Collaborate with headquarters on regional marketing initiatives.
• Build partnerships with media, industry associations, government organizations, and strategic partners.

Reporting & Performance Analysis:

• Establish marketing KPIs for all projects.
• Prepare weekly, monthly, quarterly, and post-event reports.
• Analyze campaign performance and recommend improvement initiatives.
• Present marketing performance and strategic recommendations to senior management.

QUALIFICATIONS:

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Experience:

• Minimum 5 years of experience in Marketing, with at least 3 years in a managerial or team leadership role.
• Experience in B2B Marketing, Exhibition, Event, Trade Show, or International Business is highly preferred.
• Proven experience in integrated marketing campaigns and lead generation.
• Experience managing external agencies and cross-functional teams.

Knowledge & Skills:

• Strong strategic marketing and business planning skills.
• Excellent project management and leadership capabilities.
• Strong understanding of digital marketing, CRM, and marketing analytics.
• Experience with marketing automation and lead generation.
• Budget planning and ROI management.
• Excellent stakeholder management and communication skills.
• Strong analytical and problem-solving abilities.
• Good command of written and spoken English.

Personal Attributes:

• Strategic thinker with a commercial mindset.
• Strong leadership and coaching skills.
• Highly organized and accountable.
• Proactive, adaptable, and results-driven.
• Able to work in a fast-paced international environment.

BENEFITS:

• Competitive salary with monthly KPI incentives.
• Project performance bonuses.
• Annual performance bonus.
• Full Social insurance in accordance with Vietnamese labor law.
• Monday–Friday working schedule (8:30 AM – 5:30 PM).
• Opportunities to work with international teams and headquarters.