Key Responsibilities

1. Digital Marketing & Content Management

• Manage and grow the Green Chicken fanpage (Facebook and other platforms), ensuring consistent brand voice and engaging content.
• Develop monthly content calendars, captions, and campaign ideas aligned with marketing strategy.
• Coordinate with De Heus Marketing team for artwork, visuals, and video production.
• Monitor page performance (reach, engagement, conversion) and optimize content accordingly.

2. Branding & In-store Visibility

• Work closely with Sales teams to enhance brand visibility across MT (Modern Trade) and HoReCa channels.
• Develop and implement POSM (Point-of-Sale Materials), including signage, displays, and branding materials.
• Ensure consistent brand execution across all retail and distribution points.

3. Customer Engagement

• Manage all customer interaction channels including Zalo OA, email, Facebook inbox, and comments.

4. Trade & Consumer Marketing Activities

• Collaborate with Sales teams to plan and execute trade marketing programs (promotions, in-store campaigns).
• Support the development of consumer marketing activities to drive sales and brand awareness.
• Monitor effectiveness of campaigns and provide post-activity evaluation reports.

5. Marketing Asset Management

• Manage inventory and distribution of marketing materials such as brochures, flyers, and promotional gifts.
• Ensure all marketing assets are up-to-date, properly branded, and available to support sales activities.
• Maintain proper tracking and reporting of marketing asset usage.

Secondary Responsibilities

1. Sales Support

• Support Sales teams in managing Promotion Girls (PG) in supermarket

2. SOP & Customer Experience

Manage and ensure compliance with SOPs related to customer visits to Green Chicken facilities

Key Skills & Competencies

Technical Skills

• Proficiency in 2D design tools (Adobe Photoshop, Adobe Illustrator).
• Basic understanding of digital marketing analytics tools is an advantage.

Core Competencies

• Strong multitasking and time management skills.
• Excellent communication and coordination abilities across departments.
• Creative thinking with attention to detail.
• Ability to work under pressure and meet deadlines.