Marketing Supervisor

ROLES:

The Marketing Supervisor is responsible for building and executing marketing strategies and plans for DAFC’s emerging business units including but not limited to E-commerce, Pre-Loved, and Travel Retail.

This role ensures these channels have the right Marketing strategy and planning, consistent brand-building content, and customer acquisition initiatives, while connecting them seamlessly to DAFC’s omni-channel ecosystem.

RESPONSIBILITIES:

1. Develop & Execute Marketing Strategic Planning for New Business Channels

· Build annual and monthly marketing plans for new channels aligned with business goals and market opportunities.

· Lead multi-brand campaigns for Ecom based on customer insights, mix-and-match trends, styling content, fashion seasons… to strengthen the “curative” DNA of the channel and recruit new customers.

· Develop Pre-Loved marketing campaigns to raise awareness, drive trust (authenticity, resale value), and recruit new customers into DAFC ecosystem.

· Support Marketing execution for Travel Retail, focusing on POSM visibility and partnerships.

· Drive traffic and conversion through integrated content, CRM, and cross-channel synergy.

2. Content Development & Creative Coordination

· Lead creation of cross-brand creative assets for Mix-Match, styling, trends, newness, gifting, and seasonal offers...

· Work with MKT Operations team & Business leads to deliver:

- Onsite banners, special landing pages

- SEO blogs

- Social media content

- Email / CRM journeys

- POSM

3. Cross-functional Coordination

· Work closely with Business leads of Ecom, Pre-Loved, Travel Retail to align on product / collection focus, main messaging, and customer journey flow, as well as customer KPIs for each channel: traffic, CR, new customers, repeating customers,...

· Coordinate with CX team to ensure omni-channel integration (loyalty, CRM data, customer journeys).

· Collaborate with MKT Operations team to execute the MKT campaigns

4. Performance Tracking & Reporting

· Evaluate campaign performance across channels and platforms, including:

- Traffic & CR

- Content performance (ER, views, CTR)

- Customer mix: new / existing / reactivated

· Develop insights to optimize future campaigns.

6. Other Tasks

· Support Corporate marketing campaigns or new business pilots launched by DAFC.

· Perform other tasks assigned by line manager.

Knowledge

• Strong understanding of MKT strategic planning and MKT channels
• Expertise in brand & content building
• Knowledge in retail or luxury is a plus

Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years of experience in marketing, e-commerce, digital content, or fashion retail.
• Experience working with multi-brand portfolios or new business development is a strong advantage.

Skills / Competencies

• Strong content development and creative briefing skills.
• Analytical mindset; comfortable with performance dashboards and KPIs.
• Good cross-functional coordination.
• Ability to work under pressure and manage multiple timelines.
• Strong interpersonal and written communication skills.
• Good command of Excel and digital marketing tools.
• Passion for fashion & customer experience.