Marketing Team Leader

Marketing Team Leader is responsible for planning and delivering marketing campaigns that bring brand strategy to life. The role oversees campaign planning, drives hands-on implementation across key marketing channels, and coordinates closely with stakeholders to ensure smooth and high-quality delivery.

This position suits someone who combines strong execution capability with structured thinking and solid project management skills — someone who enjoys turning plans into action, coordinating multiple stakeholders, and taking ownership to ensure campaigns are delivered effectively from planning through implementation.

Key Responsibilities

1. Campaign Planning & Project Coordination (35%)

• Translate brand direction and campaign goals into clear, actionable marketing plans.
• Plan detailed campaign timelines, key activities, and resource requirements.
• Work closely with line manager to refine campaign plans and adjust activities based on business priorities and market context.
• Own overall project implementation, ensuring all campaigns are delivered on time, within budget, and at high execution quality.
• Coordinate with internal stakeholders like Sales, PT, and Operations, etc. as well as external partners, ensuring each campaign is supported effectively across the business.

• Drive the hands-on implementation of assigned product campaigns across key touchpoints such as digital platforms, in-club activations, and events.
• Work closely with Senior Marketing Executives, allocating tasks when support is needed and guiding execution to ensure smooth collaboration and strong delivery quality.
• Develop and refine marketing materials, including briefing detailed content to creative teams and supporting the production of marketing and sales materials.
• Ensure all marketing outputs maintain strong attention to detail and consistency with brand direction across channels.

• Support the development of new products by contributing ideas, market observations, and consumer understanding
• Work with line manager in developing product positioning, key messages, and launch approaches for assigned products or initiatives.
• Contribute to the development of training materials or internal guidelines for new marketing initiatives, promotions, or product offerings.
• Collect and interpret relevant internal data, category trends, translating them into clear insights that support product development and marketing decisions.

• 2–5 years of experience in marketing, brand, or campaign management roles. Experience in fitness, wellness, lifestyle, or service-based businesses is a plus.
• Hands-on experience in planning and executing marketing campaigns across multiple channels.
• Strong project management capability, with the ability to organize complex initiatives, manage timelines, and coordinate multiple stakeholders.
• Excellent attention to detail, strong communication, and collaboration skills.
• Demonstrated ownership mindset, sees projects from concept to completion.

• Full exposure to the end-to-end marketing process — from product building and campaign planning to bringing ideas to life in-market.
• Opportunities for growth and project ownership — our leadership team values capability and initiative over hierarchy, giving motivated individuals the chance to lead and make impact early.
• A dynamic environment where ideas can be tested quickly and translated into real market impact.