The E-Merchandise Executive is responsible for ensuring optimal brand representation and user experience across e-commerce platforms. This role focuses on managing and executing the visual and operational aspects of online stores to maximize customer engagement, drive conversions, and meet business objectives.
Guideline Management:
- Manage creative output and implement visibility guidelines for brand representation across platforms, including campaign-specific pages and onsite decorations.
- Ensure alignment with brand identity and campaign goals to support long-term growth of e-stores.
Platform New Initiatives & Market Trend:
- Stay up to date with the latest tools, features, and activities on e-commerce platforms to enhance brand visibility and drive traffic.
- Quickly adapt and implement new platform initiatives, integrating them into the creative strategy for on-site displays and visibilities.
- Have sensitivity about social media trends and translate them into innovative creative assets that resonate with the target audience on e-commerce platforms.
Campaign Planning & Execution:
- Develop and execute detailed Design Checklist tailored to different campaigns, including SIS decoration, banner layouts, and product displays, …
- Collaborate with cross-functional teams (Brand team, KAM, Design) to align campaign design and messaging with brand objectives and customer insights.
Quality Control & Compliance:
- Oversee the setup and quality check of SIS and E-Store displays, ensuring they meet brand standards and are optimized for user experience.
- Conduct regular audits of onsite visibilities, banners, and product content to maintain consistency and quality. Ensure all content is aligned with brand guidelines and complies with platform requirements.