Online Content Executive

Project Management & Execution (40%)

• Analyze SEO performance, keyword landscape, and competitive benchmarks to derive insights and propose content directions or improvement plans.
• Translate insights into actionable content plans and ensure effective implementation through close coordination with stakeholders and vendors.
• Manage content production workflow, timelines, and quality control to ensure consistency, accuracy, and on-time delivery.
• Continuously monitor performance and optimize content strategies based on data-driven insights and business priorities.

Online Content Production (40%)

• Create and publish high-quality, SEO-optimized content across online channels, aligned with business goals and brand initiatives.
• Develop informative, credible, and engaging content related to parenting, nutrition, baby care, and services for moms and babies, in line with Con Cung’s content guidelines and editorial standards.
• Conduct research on user behavior, search intent, and market trends to identify content opportunities and improve content effectiveness.
• Collaborate with internal teams and external partners to produce various content formats, including SEO articles, PR content, and editorial pieces that support both traffic growth and brand trust.

Product/SKU Listing & Operations (10%)

• Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.
• Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content-related tasks.

Product Development & Data Analytics (10%)

• Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.
• Research and evaluate current features, UX/UI, and technical limitations of Con Cung’s website and app to propose enhancements that improve user experience and conversion related to content perspectives.

• 2+ years of experience in content creation, preferably for ecommerce or parenting-related industries.
• Solid knowledge of content writing, SEO best practices, and online customer journey.
• Experience managing content workflows via CMS or ecommerce platforms.
• Proven ability in project development and execution, working cross-functionally in a fast-paced environment.
• Strong interpersonal, teamwork, and communication skills.
• Ability to work under pressure, manage deadlines, and prioritize effectively.
• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related fields.
• Familiarity with tools like Google Analytics, Search Console, keyword research platforms (Ahrefs, SEMrush), or ecommerce CMS is a plus.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus