Planning & Reporting (Digital MKT) Leader

Job Description

• Strategic Planning & Execution

  • Lead the development and implementation of annual, quarterly, and monthly strategic plans for the digital marketing team.

• Rolling Forecast Management

  • Oversee the monthly rolling forecast process, ensuring alignment with business objectives and market trends.

• Performance Monitoring & Steering

  • Develop and manage performance tracking frameworks to measure the effectiveness of marketing initiatives and drive data-driven decision-making.

• Business Analytics & Insights

  • Conduct in-depth data analysis to evaluate business performance, identify growth opportunities, and provide actionable insights.

• Cross-functional Collaboration

  • Partner with marketing, finance, product, and leadership teams to ensure strategic alignment and optimize resource allocation.

• Budgeting & Resource Allocation

  • Support budgeting processes to ensure marketing investments align with business priorities and performance targets.

• Market & Competitive Intelligence

  • Analyze industry trends, competitor performance, and emerging market opportunities to inform strategic decision-making.

• Process Optimization

  • Continuously refine planning and forecasting methodologies to improve operational efficiency and accuracy.

Job Requirement

Knowledge

• Bachelor’s or Master’s degree in Business, Marketing, Finance, or a related field.

• Strong understanding of digital marketing strategies, e-commerce performance metrics, and financial planning.

Skills

• Excellent analytical skills with the ability to interpret data and generate actionable insights.

• Strong strategic thinking and problem-solving abilities.

• Effective communication and presentation skills, with the ability to influence stakeholders at all levels.

• Proficiency in data analysis tools such as Excel, SQL, Google Analytics, or BI platforms.

• Ability to manage multiple priorities and drive results in a fast-paced environment.

Experience

• 4+ years of experience in e-commerce, strategic planning, or business intelligence.

• Proven track record in strategy, planning, or analytics roles within digital marketing, e-commerce, or related industries.

• Demonstrated expertise in forecasting, performance monitoring, and strategic planning processes.

• Experience collaborating cross-functionally with marketing, finance, and leadership teams.