PR & KOL Supervisor

ROLES:

As a PR & KOL Supervisor, you will be responsible for doing execution and coordinating PR, Media and KOL activities across DAFC brands, ensuring smooth delivery and high-quality execution aligned with luxury standards.

RESPONSIBILITIES:

PR & Media Relations

• Execute PR activities based on approved strategies and communication plans.
• Coordinate with media partners on placements, timelines, deliverables and press requirements.
• Develop and deliver press materials, monitor media coverage and prepare PR performance reports.
• Support corporate PR initiatives, including corporate media communications

2. Influencer Relations

· Research and shortlist influencers aligned with brand positioning and target audiences.

· Execute KOL bookings and coordination for campaigns, events, product launches and seeding activities.

· Manage influencer deliverables, posting schedules, content tracking and reporting.

· Monitor performance and ensure content quality, compliance and brand safety.

Others: Perform other related tasks or assignments as required by the Line Manager in line with business needs.

Qualification:

·       Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related fields

Experience:

·       At least 3–4 years of experience in media relations, influencer marketing or public relations.

·       Experience in a Supervisor or Assistant Manager role is highly preferred.

·       Have an extensive network with media partners, KOLs, preferably within the luxury fashion industry.

Skill/ competence:

·       Strong negotiation skills and experience securing high-value deals.

·       Hands-on experience working with media, KOLs and stylists.

·       Deep understanding of fashion, luxury and social platforms (Tiktok is preferred)

·       Willingness to learn, work hard and work under pressure.